Coco Gauff & Taylor Fritz Join ?URA as Brand Ambassadors

?URA, the makers of the smart ring Oura Ring, have announced a new long-term partnership with tennis players Coco Gauff and Taylor Fritz, both of whom join the brand as the Brand Ambassador. The partnership comes ahead of the US Open 2026 with Gauff and Fritz set to get research-grade data and insights from Oura to navigate how they prepare, compete, and recover. Both the players will also star in integrated marketing campaigns and other digital content focused around the players’ off-court stories. 

Coco Gauff, commented,

“People see the results, but they don’t see everything that goes into being ready to compete at this level, week after week. For me, staying composed under pressure isn’t something that just happens on the court — it starts with how well I understand my own body, especially during a long tournament when there’s so little time to recover between matches. That’s what drew me to Oura. It’s not about chasing numbers, it’s about actually listening to what my body is telling me and incorporating that into how I train and recover.”

Taylor Fritz, said,

“When you’re consistently competing at this level, you’re always looking for the small things that can help you stay sharp across matches, travel, and training. Anyone can have a good week. Consistency is what’s paramount. Oura helps me see how my daily habits add up over time, and it keeps my routine sustainable over a long season. I’m excited to wear my Oura Ring throughout the US Open and to use these insights on and off the court with my coach and team.”

Doug Sweeny, chief marketing officer at ?URA, added,

“Coco and Taylor each bring a distinctive approach to elite sport. Coco’s approach to preparation and performance, alongside Taylor’s consistency and discipline, reflects our belief that athletes–and everyone–can be at their best by understanding their bodies over time. These partnerships are part of Oura’s long-term strategy to work with athletes who share our vision for a more thoughtful, sustainable approach to health and performance.”