Aditya ChaudhuriThe Women’s National Basketball Association (WNBA) has teamed up with UK-headquartered sports data and technology company Genius Sports.
The deal will see the company’s “Second Spectrum 3D” optical tracking solution act as the Official Optical Tracking Provider of the WNBA, enabling its cameras to track and collect player and ball data during games.
Cathy Engelbert, Commissioner, WNBA, commented:
“Deploying state-of-the-art optical tracking technology through Genius Sports will deliver rich data to our teams that they can leverage to enhance player performance while informing in-game strategy and enable a new wave of insights and media elements for fans.“
Jack Davison, Chief Commercial Officer, Genius Sports, said:
“For the first time ever, every WNBA team will have access to our groundbreaking suite of analytics, video production tools, and our advanced tracking system that underpins the basketball ecosystem.“
