Wolverhampton Wanderers FC (commonly referred to as “Wolves”) have roped in sports entertainment platform 6686 Sport as their official sleeve partner. The Asian firm will also serve as the Official Asian Betting Partner to the English professional football club.
The partnership was announced during Wolves’ Premier League season-opener against Manchester United, with the 6686 Sport branding present on the sleeves of the first-team jerseys.
6686 Sport will also have LED advertising during the Premier League games played at Molineux Stadium — home of the Wolves senior men’s team — as the Asian brand aims to reach out to wider audiences through the partnership.
Russell Jones, General Manager for Marketing and Commercial Growth, Wolverhampton Wanderers FC, said:
“We are delighted to formally welcome 6686 Sport to the club ahead of our first Premier League fixture at Old Trafford on Monday night. This deal represents the biggest sleeve sponsorship in the club’s history and also demonstrates the growing strength of the Wolves brand in Asia and our ability to secure exciting new commercial partners in the region.
“We’re looking forward to the 2023/24 season alongside 6686 Sport, and I look forward to seeing the 6686 Sport branding in place at Molineux for our first home Premier League fixture against Brighton [& Hove Albion] this weekend.“
Danny Chen, Brand Manager of 6686 Sport, added:
“We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionise the world of sports betting. With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.
“By combining our vast experience and love for the game, we are dedicated to delivering an unparalleled betting experience that exceeds expectations. Prepare for an extraordinary journey where passion, innovation, and expertise converge to shape the future of sports betting.“
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