Xpresso Global is a south Indian corporation that works to create brands with global intellectual assets in order to give brands a global image.
Shobhika Weddings, a long-standing client of the business, asked Xpresso Global to start a fresh marketing initiative to highlight its status as an inclusive brand. Neeraj George, an Indian para-badminton player, was one of many models cast by the company.
The project was created by Xpresso Global around a journey of change in people’s lives that is supported by a statement of individuality. The company allocated multiple models to promote Shobhika Weddings’ products, while also telling the globe about their individual journey to success and fulfilment.
Neeraj George is a para-badminton player and mountaineer from Aluva, Kerala. He participated in numerous regional, national and international para-badminton competitions while working as an employee at the Advocate General’s office in Kerala. He was also listed as one of the para-athletes from India competing at the 2020 Paralympics in Tokyo.
On crutches, George, a guy of tremendous character, ascended Mount Kilimanjaro. On October 17, 2019, he shared a photo of himself atop Mount Kilimanjaro on social media.
Neeraj posted a caption with the image on Facebook, saying:
“That’s a memorable moment in my life, a five-year-old dream achieved with a lot of pain only for a reason.
“Wanted to prove that differently-abled without-prosthetic limbs can be free to their mind as they wish, whether you charge with GST and tax, we can live our dream!“
By integrating the mountaineer and para-athlete in the “Forever. For Everyone.” campaign, Xpresso Global intends to show him respect and convey a message of passion, will and determination.