Yastika Bhatia joins Skechers as brand ambassador

Indian professional cricketer Yastika Bhatia has been announced as the latest brand ambassador of global footwear brand Skechers.

As per the agreement, Bhatia will take up the role for Skechers’ “performance” category in India and promote its products, while also headlining multiple marketing campaigns for the brand.

Yastika Bhatia commented:

“I’m thrilled to be on board with Skechers! For the past six months, I’ve been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They’re truly a game-changer when it comes to footwear. Skechers’ dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.“

Rahul Vira, CEO of Skechers Asia, said:

“We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India. Yastika Bhatia is the perfect talent to add to the Skechers roster. Yastika’s partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Yastika’s talent, dedication, and positive attitude aligns perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand’s values, and together, we aim to push the boundaries of what’s possible in sportswear.“