Cancer research and information application Curia has announced a new partnership with former Indian cricketer Yuvraj Singh, which will see the double World Cup winner join as a brand ambassador.
Singh, who is a cancer survivor himself, has been roped in with the aim of strengthening the brand’s presence across India.
Gunjan Bhardwaj, Founder and CEO, Partex NV, commented:
“Yuvraj Singh is an icon and an inspiration being a cancer survivor himself. He has personally experienced all the challenges and prevailed over the diseases. Thus, he is an ideal choice to promote the CURIA app in the country. I have witnessed the struggles of cancer patients and their families from close quarters.
“Despite ample research and documentation of the disease, it is still difficult to quickly find the right and helpful information from the labyrinths of the internet. I decided to leverage advanced technologies such as AI and blockchain for patient information and awareness.”
Yuvraj Singh added:
“It is a matter of great delight for me to join hands with Curia, the app that empowers cancer patients by offering them quick, and correct information for their treatment, and is also boosting cancer research initiatives.
“I have been through the entire journey of a cancer patient and the challenges one faces during the different stages. Therefore, it gives me great delight to represent Curia, and I hope that my support of the app results in helping a lot of cancer patients in the coming times.“
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