Multi-year deal announced
British Formula One team Aston Martin have announced a new multi-year partnership with British brand ELEMIS, who will join as the team’s first-ever Official Skincare Partner. The partnership will see ELEMIS launch exclusive, limited-edition product collections and offer guests the ‘ultimate trackside experience’ at the Aston Martin paddock. ELEMIS will also have a ‘first-of-its-kind spa experience at the Aston Martin luxury yacht at the Monaco Grand Prix 2025. The partnership also sees Aston Martin aiming to promote inclusivity within the F1 world.
Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, commented,
“We are really excited to welcome ELEMIS to the Aston Martin Aramco family and the world of motorsport. As a brand synonymous with innovation and excellence, ELEMIS is a natural partner for us as we move into the 2025 season. Announcing our first Official Skincare Partner marks a significant milestone in how we connect with our fans, and I’m eager to see it open up new opportunities for both organisations.”
Jessica Hawkins, Head of F1 Academy and Driver Ambassador, Aston Martin Aramco Formula One Team, said,
“It’s an exciting day as we announce ELEMIS as Aston Martin Aramco’s Official Skincare Partner. Formula One represents the pinnacle of performance, which resonates with ELEMIS’ own commitment to create class-leading and cutting-edge skincare. As the Head of F1 Academy for the team, promoting inclusivity and ensuring that motorsport is a place where everyone is welcome is really important to me, so it’s incredible that ELEMIS has a similar focus, both within its partnership and its strategy more broadly.”
Séan Harrington, Co-Founder & CEO, ELEMIS, added,
“Becoming the first Official Skincare Partner of Aston Martin Aramco marks a meaningful, collaborative milestone for ELEMIS. As we kickstart this multi-year partnership uniting our two iconic brands, both rich in British heritage, we set out with the same mission: to expand the limits of performance and innovation on a global stage. This value-driven partnership is the first of its kind and a pioneering effort in Formula One. It demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others, and create an unrivalled lifestyle experience. Both ELEMIS and Aston Martin Aramco have the hunger to win; I’m proud and excited to see our partnership come to life.”
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