Audi F1 team finds principal partner in Visit Qatar

The Audi Formula One Team, who will join the Formula One grid from the 2026 season onwards, have announced that through a partnership with Qatar Tourism, the Visit Qatar brand will become a Principal Partner of the team. The partnership will see Visit Qatar bring Qatar’s  culture, tradition, modernity, and hospitality to the Formula One community across the world. Visit Qatar will have naming rights and branding across prominent team assets and will work with the team on various fan experiences to highlight Qatar’s attractions and world-class hospitality.

Audi will join the grid from the 2026 season onwards with Nico Hülkenberg and Gabriel Bortoleto locked in as their drivers. 

Jonathan Wheatley, Team Principal of the future Audi F1 Team, commented,

“The Qatar Grand Prix has grown into a valued destination on the F1 calendar. Welcoming Visit Qatar as a partner and bringing Qatar’s unique blend of culture, warmth, and innovation to F1 fans around the world is a natural next step to highlight what makes this country such a remarkable destination. Through unique fan events, cultural showcases, and digital experiences, we are excited to partner with Visit Qatar to foster global cultural connections, built through the platform of Formula 1.”

Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, added,

“Partnering with the future Audi F1 Team marks an important step in advancing our global tourism ambitions. Formula 1 offers a powerful platform, and this collaboration enables us to present Qatar’s culture, hospitality, and modern appeal to audiences worldwide. As the team makes its debut in 2026, we look forward to creating meaningful touchpoints that encourage fans to explore Qatar and experience the country’s diverse offerings for themselves.”