San Diego FC Sponsors and Partners 2025
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of San Diego Football Club (SDFC) as their official sponsors and partners for the 2025 Major League Soccer (MLS) season.
Chrome Club Partners
DIRECTV
Headquartered in Southern California, DIRECTV is an American sports content aggregator and distributor.
The agreement puts the DIRECTV logo on the front of the San Diego matchday shirt for all MLS games.
The “Chrome Club” sponsorship also includes elements exclusive to DIRECTV, including content features, interior and exterior stadium branding, extensive TV-visible signage inside Snapdragon Stadium (their home ground), as well as the opportunity to create co-branded retail promotions.
In addition, the deal makes DIRECTV the official video entertainment provider for various SDFC venues, including the SDFC Performance Center in El Cajon and the club’s Global Headquarters in Little Italy.
Sharp
In January 2025, San Diego FC announced Sharp HealthCare as their official healthcare partner.
The partnership entails Sharp HealthCare serving as a Chrome Partner as well as the Healthcare and Health Insurance Partner of the club. Sharp also holds the naming rights to SDFC’s Performance Center & Right to Dream Academy, which is thusly called the “Sharp HealthCare Performance Center”.
California Bank & Trust
California Bank & Trust (CB&T), a California-based banking organisation, signed a multi-year Chrome Partnership agreement with San Diego FC in February 2025, which also made the bank the Official Banking Partner of the club.
As part of the agreement, the two parties collaborate on community-based initiatives, which include financial literacy, youth development, and supporting small businesses. CB&T also enjoys exclusive perks, such as access to an “on-the-pitch” premier suite, title sponsorship of select home games, co-branded content, prominent signage inside Snapdragon Stadium, and special retail promotions.
Additionally, as the club’s Official Bank, CB&T works with them to integrate its banking products and services into the club’s ecosystem. The bank’s customers also gain access to exclusive experiences and discounts.
Sycuan Casino Resort
As part of this agreement, Sycuan helps the club to improve fan experience and collaborates with them on community initiatives involving education and sports in the San Diego region. The Sycuan Band of the Kumeyaay Nation is a joint owner of San Diego FC, with Sycuan Tribal Chairman Cody Martinez serving as the club’s Vice Chairman.
Additionally, Sycuan Casino Resort branding features prominently at Snapdragon Stadium in the form of the Sycuan Piers, a deck and lounge that offers an unobstructed view of the field on the south side of the stadium, as well as a food and beverage service with a private bar.
Qualcomm
San Diego-headquartered company Qualcomm specialises in semiconductors, software, and services related to wireless technology.
In August 2025, Qualcomm forged a multi-year partnership with San Diego FC as a Chrome Club Partner and the front-of-shirt sponsor of SDFC’s Right to Dream Academy team. Qualcomm’s brand Snapdragon also holds the naming rights to the SDFC home ground.
Additionally, Qualcomm assists in providing software for classroom learning for the club’s Right to Dream academy. The IT company also collaborates with the club on community-driven initiatives, such as the refurbishment of futsal courts across the region.
Palomar
Palomar is an insurer dealing in residential and commercial insurance. In February 2025, San Diego FC signed a multi-year partnership deal with it, roping it in as their Official Training Jersey Partner.
As part of the agreement, Palomar branding features on the front of the San Diego training shirts as well as across the club’s official digital platforms. SDFC and Palomar also work together on sustainability initiatives, with Palomar providing education opportunities pertaining to earthquake readiness and disaster resilience.
Liberty Military Housing
Liberty Military Housing, an American housing provider to military families, teamed up with San Diego FC in May 2025.
As part of the partnership, Liberty Military Housing has served as the Presenting Partner of SDFC’s “Stars and Stripes Night”, celebrating American independence day and military families. The company also sponsors the “Hero of the Match” moment after every San Diego home game, where it recognises military families and provides them with a special matchday experience.
Dios Azúl
San Diego FC partnered with Mexican blue agave tequila company Dios Azúl in November 2024.
As per the agreement, Dios Azúl became the club’s first-ever “Official Tequila” partner. Dios Azúl thus features prominently on the pitch-side LED screens and advertising boards at Snapdragon Stadium. The tequila brand is also responsible for sponsoring post-match parties.
Modelo
In February 2025, San Diego FC signed a multi-year deal with Mexican brewery Modelo, owned by Anheuser-Busch InBev, bringing it on board as their official beer partner as well as a chrome club partner and founding partner.
The partnership entails co-branded giveaways, in-stadium activations, and pre-match fan zone celebrations. Modelo enjoys branding rights at Snapdragon Stadium via pitch-side LED boards, scoreboards, and video boards, along with branded fan-cams for goal celebrations, also part of the agreement. Modelo also serves as the presenting partner for the annual match between SDFC and Club Tijuana.
Toyota
As the Official Tailgate Partner of SDFC, Toyota works on unique activations during select matches throughout the season. The local dealerships also aim to connect with SDFC fans to drive brand loyalty.
Club Partners
Adidas
German sportswear and sporting goods company Adidas serves as San Diego FC’s official kit partner as per its overarching deal with Major League Soccer.
Adidas provides SDFC with matchday kits, training kits, and accessories.
In December 2024, the two parties unveiled SDFC’s inaugural jersey ahead of the 2025 MLS season.
Agramont Worldwide
As per the deal, Agramont provides solutions to manage the club’s travel, equipment, and other logistical needs. Agramont also collaborates with the club on several community outreach programmes to promote football.
Alaska Airlines
Alaska Airlines announced a partnership with San Diego FC in Feb 2025.
The airline company became the official airline partner of San Diego FC as well as the San Diego Wave FC for the 2025/26 season of the Major League Soccer (MLS) and the National Women’s Soccer League (NWSL).
Alaska Airlines also serves as the entitlement partner for the Snapdragon stadium’s southeast gate entrance.
As part of its brand activation strategy, the airlines will also offer fans “special benefits, including chances to win stadium seat upgrades, expedited stadium entry, and priority boarding while wearing team gear.”
Alliant
As part of the deal, Alliant will acquire branding rights at the Snapdragon Stadium with their brand logo featuring on the pitch-side LED Boards and also across the club’s digital platform.
Additionally, Alliant was also selected as a presenting partner of a San Diego FC commercial event.
Athletic Brewing Co.
Miramar-based non-alcoholic beer company, Athletic Brewing Co. is the official non-alcoholic beer partner of San Diego FC.
As part of the agreement, their products – the Run Wild IPA and 19.2oz cans will be available at the Snapdragon stadium for the fans to purchase.
California Army National Guard
The California Army National Guard is a part-time military force and is one of three components of the California National Guard. They are also a reserve team of the United States Army, and part of the National Guard of the United States.
As per the club’s official website, they are partner of the San Diego FC.
Carl’s Jr.
The two parties have also partnered to present a ‘Rising Star’ award to high-performing children in the San Diego Area be it in school, sports or community-related areas.
Hawthorne Cat
Hawthorne Cat is a Cat equipment dealer in San Diego, the Hawaiian Islands, and the Pacific region.
They announced a partnership with San Diego FC in March 2025 as their club partner.
Cutwater
Cutwater Spirits is a San Diego-based distillery that is known for their canned cocktails. They have a variety of cocktails based on alcoholic bases such as rum, vodka, tequila, American Whisky and Gin.
Félix
Felix Technologies Inc. or Felix Pago develops chat-based money transfer platform. Through their platform, money can be transferred from the US to Mexico, Guatemala and Honduras.
Ford (San Diego Ford Dealers)
San Diego FC has a partnership with the San Diego-based Ford dealers.
GOVX
Govx is one of the leading Military and Government e-commerce website that has a selection of more than 1000 lifestyle brands and offer massive discounts and offers to consumers.
National University Harmony Academy
In June 2025, National University Harmony Academy signed a partnership with the San Diego FC.
The two parties have collaborated to support student athletes and help bring various opportunities to students in football and education throughout the year.
iHeart Radio
iHeart Radio is a brand of American mass media company iHeartMedia.
InterContinental
InterContinental Hotels & Resorts (IHG) is a British hospitality company with 19 hotel brands including InterContinental, Holiday Inn and Crowne Plaza among others.
The InterContinental San Diego has a partnership with the San Diego FC as per the club’s official website.
Jameson
Irish Whiskey brand Jameson is a partner of the San Diego FC.
In addition, the Pernod Ricard-owned whiskey brand is also a sponsor of the MLS.
MediExcel Health Plan
MediExcel Health Plan is a California-licensed Health Maintenance Organization (HMO) that provides healthcare benefits for companies in the San Diego region. They also focus on binational healthcare which includes healthcare services in Mexico.
The healthcare provider signed a multi-year deal with San Diego FC becoming the club’s official partner and will provide healthcare services to the club’s players and staff.
Michelob Ultra
American brewery Aunheuser-Busch owned beer brand Michelob Ultra is a partner of San Diego FC as per the club’s official website.
For brand activation, Michelob Ultra hosts the ‘Hispanic Heritage Nights’ at the Snapdragon Stadium to honour the club’s diverse fanbase. The beer brand is also a presenting partner of the ‘Player of the Match’ award in MLS.
Mission Personal Injury Lawyers
Mission Personal Injury Lawyers is a San Diego-based law firm that represents personal injury clients across South California.
Mostra Coffee
The coffee company has also created a Mostra coffee bar in the Sharp Healthcare Performance Center – the club’s training facility, where they have set up their mavam espresso machine alongside the various coffee flavours.
MTS
As part of the partnership, MTS and SDFC have also collaborated to unveil SDFC-themed Trolleys and buses to encourage fans to take transit to Snapdragon Stadium.
MTS has also introduced an SDFC Season pass which offers the San Diego fans a discounted fare rate of only $56 for all 17 regular season home matches.
Point Loma Nazarene University (PLNU)
PLNU is a San Diego-based University that offers numerous undergraduate and graduate courses to students.
“This partnership will offer PLNU students in SDFC’s development programs exclusive internships, hands-on experience, and opportunities to collaborate with leading professionals in sports management, marketing, and event coordination.”
Refine Soccer Training
As per the agreement, Refine Soccer Training will help with youth development programs at the club.
The partnership will see Refine Soccer’s experienced coaches, innovative technology, and focus on youth technical development assist San Diego’s aim of developing top level youth talents in their academy.
San Diego Community Power (SDCP)
San Diego Community Power is a community-driven provider of sustainable energy and power in the San Diego region.
The energy company partnered with their city’s football club San Diego FC in April 2025 to promote clean energy and sustainability in the region.
SDG&E
San-Diego based utility company, San Diego Gas and Electricity (SDGE) is a subsidiary of Sempra and a partner of the SDFC as per the club’s official website.
San Diego Zoo Wildlife Alliance
Headquartered in San Diego, San Diego Zoo Wildlife Alliance is a non-profit organization that looks after the San Diego Zoo and the San Diego Safari Park.
The Alliance collaborates with several international groups and experts to protect rare species, including the California condors, Sumatran tigers, and rhinos.
SeaWorld San Diego
SeaWorld is a theme park based in San Diego, California. SeaWorld is located in Mission Bay Park and it is a marine mammal park,an oceanarium, public aquarium, and marine animal rehabilitation center.
The SeaWorld has been involved in several events involving the San Diego FC.
Shift 4
Smile Spirits
Snapdragon
Qualcomm owned brand Snapdragon is an official partner of San Diego FC as part of the multi-year agreement between Qualcomm and San Diego FC.
As per the deal, Snapdragon acquired the naming rights to the stadium which is called the Snapdragon Stadium.
Soapy Joe’s
Car wash company, Soapy Joe’s was announced as an official partner of San Diego FC in Mar 2025 on the club’s social media accounts.
Sony
Sony Electronics headquartered in San Diego is an official technology partner of the San Diego FC.
The partnership entails that the electronics company provide high-tech cameras and technology to the club for their games.
Ticketmaster
Ticketmaster is a ticketing platform that has partnered with San Diego FC.
Ticketmaster will be their official ticketing partner and will sell the tickets for all home games at the Snapdragon Stadium.
V Group
Signage solutions company V Group has partnered with the San Diego FC.
As per the agreement, the signage company will provide the club with branding and signage services. They will also help the club with in-stadium activations like the Chrome Ball tour and Snapdragon Stadium.
Vessel
Premium golf bags, light bags and accessories company, Vessel is a partner of the San Diego FC as per the club’s official website.
Volaris
Headquartered in Mexico City, Volaris is a low-cost airline that operates in Mexico, North America, Central America and South America regions.
