VCARB renews Visa deal

Formula One team Visa Cash App Racing Bulls (VCARB) have announced a multi-year partnership renewal and expansion of their Title Sponsorship agreement with global digital payments firm, Visa. Visa will continue on as the Title Partner for the VCARB F1 team also the team’s F1 Academy programme. The renewal also sees Visa sign a new Personal Service Agreement with F1 Academy driver Rafaela Ferreira, while continuing to offer premium access and branding opportunities. Visa will also extend themselves into the Red Bull ecosystem by joining the Red Bull Showrun tour of the US. 

Peter Bayer, CEO, VCARB, commented,

“We’re proud to extend our title partnership with Visa and continue building on the strong momentum we’ve created together since 2024. Visa has been an exceptional partner to Visa Cash App Racing Bulls, sharing our ambition to innovate, connect with fans and drive meaningful impact across the sport as we continue to create champions, and champion creativity both on and off track. We’re excited to build on this momentum with Visa as we push the boundaries of what’s possible.”

Frank Cooper III, Chief Marketing Officer, Visa, said,

“This renewal reflects the extraordinary momentum we’ve built with the Red Bull Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce. Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways – and this next chapter expands how we show up across the sport!”