Williams Racing signs new partnership with M&S

British Formula One team Williams Racing has announced a new multi-year partnership with British multinational retailer , M&S, who will join the team as their Official Travel Kit Partner. The partnership will see M&S provide the team with apparel throughout the season and will also work together on multiple activations, content campaigns and fan engagement activities. 

Luke Timmins, Merchandise and Licensing Director, Atlassian Williams F1 Team, commented,

“With 24 races, multiple testing sessions, and hundreds of travelling team members, Travel Kit is a central part of how Atlassian Williams F1 Team shows up around the world. We are proud to work with M&S to create a kit that helps our team to look and feel their very best so that they can deliver real performance on and off the track.” 

Mitch Hughes, M&S Menswear Director, said,

“Partnering with Atlassian Williams F1 Team brings together two British brands who share a deep commitment to quality, innovation and progress. Our customer has incredibly high expectations of the clothes they choose – and rightly so. They want pieces that feel exceptional, perform brilliantly, and elevate the everyday. That’s the standard we design to, and it’s the same relentless precision you see in Formula 1. Modern clothing has to look sharp, feel great, and keep up with real life – moving effortlessly from work to travel to downtime, while maintaining a refined, timeless aesthetic. That’s exactly what our new Autograph Performance range delivers. It’s built for how we live today, combining timeless style with clever technical innovation so every piece performs, lasts and looks the part.

‘Seeing the Williams team wear M&S this season will be a proud moment. We know our customers will instantly recognise the quality and purpose behind this collection and feel that same sense of confidence when they wear it.”