Punjab Kings signs new partnership with Livguard
Indian Premier League (IPL) franchise Punjab Kings has recently signed a new partnership agreement with energy storage solutions company, Livguard, who will join the team as their Exclusive Power Partner for the IPL 2026 season. Livguard will work with the Punjab Kings on fan engagement activities focused around energy and innovation along with player-led brand activities including meet-and-greet engagements, bespoke video content featuring Punjab Kings players, dynamic digital campaigns and immersive on-ground experiences. Livguard also aims to reach out to newer audiences across the country through the partnership.
Satish Menon, CEO, Punjab Kings, commented,
“We’re pleased to welcome Livguard as our Exclusive Power Partner for the upcoming season. Their focus on reliability and future-ready energy solutions aligns well with the way we think about building a consistent and resilient team environment. We look forward to working together and creating meaningful engagement for fans over the course of the IPL.”
Saurabh Arora, CCO, Punjab Kings, said,
“Partnerships like these are about finding a natural fit, and Livguard’s values integrate seamlessly into our larger ecosystem. Through this collaboration, we aim to build a steady and authentic connection with fans while delivering value for the brand at the same time.”
Rakesh Malhotra, Founder, SAR Group, added,
“India’s energy future will be defined not only by generation capacity, but by how securely, intelligently, and efficiently energy reaches homes and businesses. At a time when the country is placing growing emphasis on energy efficiency, resilience, and sustainability, this association gives us a powerful platform to take that conversation to a wider audience. At Livguard, we believe the future will be shaped by intelligent, dependable, and future-ready energy solutions that strengthen energy security and support modern lifestyles. IPL is an emotion for the country, and it gives us the scale to bring this message into mainstream focus and reinforce why such solutions are becoming essential for a modern India.”
