Premier League teams’ principal shirt sponsors for 2026/27 season 

The Premier League is one of the most commercially viable leagues in the world with teams earning millions in shirt sponsorship deals.

Ahead of the 2026/27 Premier League campaign, English FA enforced a ban on gambling and betting companies from appearing on the front-of-the-shirt of the official matchday kits, forcing many clubs to change their shirt sponsors.  

Here, we look at the front-of-matchday-shirt sponsors of each Premier League team for the 2026/27 season.

Bournemouth | Vitality

UK-based health and life insurance company Vitality has been a principal partner for Bournemouth FC since the last decade. 

In December 2025, the Cherries announced an extension of the partnership making Vitality their front-of-the-shirt sponsor for their Men’s and Women’s official shirts from the 2026/27 season onwards. Vitality also secured a multi-year extension to the stadium naming rights, a designation they have held since 2015. 

The partnership also involves support for several local programs like Bring Your Boots, Vitality Kickstart, and the Vitality Supporter Awards to promote active lifestyles.

Arsenal | Emirates

Arsenal and Emirates have had a long-standing partnership since 2006, since they moved from their old stadium Highbury to the new Emirates Stadium. Emirates is also the front-of-the-shirt sponsor for Arsenal’s Men’s, Women’s and Academy teams. 

The partnership has seen many high-value extensions over the years. In Aug 2026, both parties renewed their association until 2033. The partnership will see the Dubai-based airline continue as the front-of-the-shirt and training kit sponsor along with retaining the stadium naming rights. 

Aston Villa | Visit Rwanda 

In July 2026, Aston Villa signed a landmark deal with Visit Rwanda to replace Betano as their front-of-the-shirt sponsor. 

This is Villa’s club record deal at £20 million per year and will see Visit Rwanda’s branding appear on the front of all Men’s, Women’s and Academy teams’ shirts and other prominent spaces. 

Apart from the shirt sponsorship, both parties will also collaborate on a number of initiatives focused on football and coaching, professional development and charity. 

Brentford | Indeed 

In April 2026, Brentford FC expanded their partnership with employment site Indeed, making them their principal and front-of-the-shirt partner from the 2026/27 season onwards. 

This partnership replaces HollywoodBets as the main sponsor on the Bees’ Men’s, Women’s and academy matchday kits. Indeed was previously Brentford’s training wear and recruitment partner. 

Brighton & Hove Albion | American Express

In Aug 2019, Brighton and Hove Albion signed a long-term partnership with American banking institution American Express as their principal front-of-the-shirt sponsor. 

The 12-year agreement for a reported £100 million included shirt sponsorships for Men’s, Women’s and Academy teams, stadium naming rights and training ground designations. 

The partnership also includes collaboration with the Brighton and Hove Albion Foundation to support local community programs related to inclusion and education. 

Chelsea | IFS

In Feb 2026, Chelsea announced a multi-year principal partnership with AI enterprise company IFS. 

As part of the deal, the IFS brand logo appeared on the front-of-the-shirt for Chelsea’s Men’s, Women’s and Academy official matchday kits for the remainder of the 2025/26 season. The partnership will continue until the 2027/28 season. 

The partnership will also support the club’s long-term digital transformation through advanced Industrial AI and software. 

Coventry City | Monzo 

Coventry City signed a deal with banking organization Monzo in 2024 as their principal front-of-the-shirt sponsor. The partnership was extended in May 2026. 

As part of the deal, Monzo brand logo will appear on the front of Coventry City’s official matchday shirts for the 2026/27 Premier League campaign. 

Crystal Palace | Temporal 

Crystal Palace signed a multi-year, front-of-the-shirt partnership with open-source software platform Temporal in May 2026. 

As part of the deal, Temporal logo will feature on the front-of-the-shirt for Palace’s Men’s and Academy squads. Temporal will also collaborate with Palace for Life foundation to fund computer science and AI workshops for youth across South London. 

Everton | CMC Markets

In July 2026, financial services firm CMC Markets announced a multi-year main partnership with Everton starting from the 2026/27 season. 

CMC Markets replaces Stake as the primary front-of-the-shirt sponsor on Everton’s Men’s, Women’s and the Under-21’s official matchday shirts. “CMC branding will also feature across Hill Dickinson Stadium, Goodison Park and Finch Farm, alongside club matchday and digital channels, and supporter-facing experiences throughout the duration of the partnership.”

Fulham | ClickHouse 

In July 2026, Fulham replaced their long-term shirt sponsor SBOTOP with analytics and database company Clickhouse, signing a multi-year deal with the company.

The multi-year deal includes Clickhouse features on the front-of-the-shirt of Fulham’s Men’s First Team home, away and third kits. ClickHouse branding will also be visible across Craven Cottage, the Club’s digital channels, matchday assets and a range of supporter-facing experiences. 

Hull City | Corendon Airlines

In May 2022, Antalya-headquartered Turkish Airline Corendon signed a partnership with Hull City as their travel partner. In July 2026, the partnership was elevated to the front-of-the-shirt sponsor.  The partnership will be effective until the 2026/27 season.  

Additionally, Corendon Airlines will also have branding presence at the MKM Stadium and the sponsorship of the prestigious Raich Carter Lounge. 

Ipswich Town | Halo 

Ipswich Town has a partnership with Suffolk-based Service Management Software company Halo as their front-of-the-shirt sponsor. 

As part of the deal, Halo’s brand logo will appear on the front of Ipswich’s Men’s, Women’s and Academy official matchday shirts. The brand took over from minority owner Ed Sheeran whose Tour logo used to feature on the Ipswich town shirts prior to the 2025/26 season. 

Leeds United | Red Bull

Leeds United signed a principal partnership with Austrian Energy drink company Red Bull in May 2024. 

As part of the deal, the Red Bull logo will appear on the front-of-the-shirt of the Leeds’ Men’s and Women’s official matchday kits. Additionally, Red Bull also bought a minority ownership stake in the club. 

Liverpool | Standard Chartered

Liverpool FC has a long-standing main sponsor partnership with British banking organization Standard Chartered since 2010. In July 2022, the two parties extended the partnership for four more years. 

As part of the deal, the Standard Chartered logo appears on the front-of-the-shirt of the Liverpool’s Men’s, Women’s and Academy squads. The partnership will end after the 2026/27 season. 

Manchester City | Etihad Airways

Manchester City’s partnership with the Abu Dhabi-based airlines Etihad started in 2009 and expanded in 2011. After the Associated Party Renewal (APT) settlement between the Premier League and Manchester City in late 2024, the two parties signed a 10-year renewal. 

As part of the deal, Etihad became the front-of-the-shirt sponsor for Man City’s Men’s, Women’s and academy teams, secured naming rights to the stadium and the surrounding Etihad campus that has the state-of-the-art training facility, Co-op Arena and a new fan entertainment space. 

Manchester United | Snapdragon

Manchester United signed a main sponsor partnership with Qualcomm’s Snapdragon ahead of the 2024/25 season. They became only the seventh main sponsor to feature on the iconic Man United jersey.  

As part of the mega money deal, Snapdragon will be the front-of-the-shirt sponsor of Manchester United’s Men’s, Women’s and Academy teams.  

Newcastle United | KNOX Hydrate 

In June 2026, Newcastle United announced an expansion of their partnership with South Africa based hydration drink company KNOX to make them their front-of-the-shirt sponsor for their Men’s, Women’s and Academy teams. 

As part of the huge deal, KNOX Hydration would also secure the naming rights to the Newcastle United training ground Darsley Park which has been officially renamed as The KNOX.  The brand’s logo will also feature on the sleeve of the Newcastle United training tops. The deal has been signed for a three-year period. 

Nottingham Forest | Marex

In August 2026, Nottingham Forest announced financial services company Marex as their principal front-of-the-shirt partner. 

As part of the deal, the Marex logo will feature on Forest’s Men’s and Women’s official matchday shirts and replica fan shirts and also feature prominently across the City Ground and all digital platforms. Additionally, Marex also became the club’s Global Market Partner and exclusive provider of all foreign exchange and other financial services. 

Sunderland | N/A 

Sunderland hasn’t yet secured a front-of-the-shirt sponsor for the upcoming season. Although talks are ongoing with the Ghanaian tourism for ‘Visit Ghana’ as their front-of-the-shirt sponsor, nothing has been finalised as yet. 

Tottenham Hotspur | AIA

Tottenham Hotspur has had a long-standing front-of-the-shirt partnership with global insurance giants AIA since 2013. In Nov 2025, the two parties signed a renewal deal, taking the partnership to 2032. However, AIA will transition to Spurs’ Global Training Partner from July 2027 to 2032 and will not be the front-of-the-shirt sponsor after the 2026/27 season. 

As per the renewed deal, AIA logo will feature on the Spurs’ training wear. Additionally, their LED signage will feature at the Tottenham Hotspur stadium and their brand campaigns will still involve the Men’s and the Women’s teams.