Premier League teams’ principal shirt sponsors for 2026/27 season
The Premier League is one of the most commercially viable leagues in the world, with teams earning millions in shirt sponsorship deals.
Ahead of the 2026/27 Premier League season, the English FA enforced a ban on gambling and betting companies from appearing on the front of the teams’ playing shirts, forcing many clubs to change their shirt sponsors.
Here, we look at the front-of-matchday-shirt sponsors of each Premier League team for the 2026/27 season.
Bournemouth | Vitality
Vitality is a UK-based company specialising in health insurance, life insurance, and car insurance as well as investments.
Vitality has been one of the club’s most important partners ever since becoming a part of their sponsorship portfolio in 2015. The company not only acts as the naming rights partner of Bournemouth’s home ground, thusly called the Vitality Stadium (otherwise known as Dean Court), it also serves as the headline sponsor of their Community Sports Trust, while also being their official wellness partner.
In December 2025, the Cherries announced an extension and expansion of the partnership with Vitality, making the insurer their front-of-matchday-shirt sponsor. Vitality thus also secured a multi-year extension to their stadium naming rights.
The partnership also involves support for several local programmes, such as “Bring Your Boots”, “Vitality Kickstart”, and the Vitality Supporter Awards that aim to promote active lifestyles.
Arsenal | Emirates
Arsenal FC first struck a deal with UAE flag carrier Emirates back in 2006.
Twelve years later, in February 2018, the two extended their partnership to at least another five years in a deal worth in excess of £200 million. The two parties again renewed their partnership in August 2023.
Emirates has also held the naming rights for the Arsenal home ground ever since it was opened in July 2006.
In August 2026, the two parties renewed their association until 2033. Emirates’ shirt sponsorship deal with Arsenal covers both their matchday and training shirts.
Aston Villa | Visit Rwanda
This is a club-record deal for Villa, valued at £20 million per year, and puts the Visit Rwanda branding on the front of their men’s, women’s, and academy teams’ shirts as well as across other prominent assets.
Apart from the shirt sponsorship, the parties also collaborate on a number of initiatives focused on football and coaching, as well as professional development and charity.
Brentford | Indeed
Brentford replaced Hollywoodbets as the main sponsor on their men’s, women’s, and academy matchday shirts. Indeed was previously Brentford’s training wear and recruitment partner.
Brighton & Hove Albion | American Express
New York-headquartered American multinational financial services corporation American Express (or Amex) has been the biggest and long-standing partner of Brighton and Hove Albion FC (for over a decade). The two first came together in 2010 with a naming rights deal for the club’s stadium (and so, “Falmer Stadium” is known as the “American Express Stadium”, commonly referred to as “the Amex”), which was expanded with a kit sponsorship agreement in 2013 in a deal reportedly worth £1.5 million per season.
The two parties further extended their partnership in August 2019 with a 12-year extension in an enhanced deal reportedly worth north of £100 million.
Amex has been a veritable contributor to the Brighton community. It has its UK headquarters located in Brighton and is one of the largest private sector employers in the region. The BHAFC deal strengthens its association with the city and also grants the company naming rights across the club’s women’s and disability squads in a bid to encourage diversity and inclusion within the community.
Chelsea | IFS
In September 2026, Chelsea Football Club announced a partnership with Circle Internet Group, which they described as “one of the world’s leading internet financial platform companies”.
Circle Internet Group came on board as a Principal Partner of the West London club and serves as their official front-of-matchday-shirt partner. For the 2026/27 season, Circle and USDC brands are to front the matchday shirts of the Blues’ men’s, women’s, and academy teams.
Coventry City | Monzo
Coventry City signed a deal with banking organisation Monzo in 2024, bringing it on board as their principal front-of-shirt sponsor. The partnership was extended in May 2026.
Crystal Palace | Temporal
As part of the deal, Temporal’s logo is to feature on the front of Palace’s men’s and academy teams’ matchday shirts. The deal also entails Temporal collaborating with the “Palace for Life” foundation to fund computer science and AI workshops for youth across South London.
Everton | CMC Markets
CMC Markets replaced Stake as the primary front-of-shirt sponsor for Everton’s men’s, women’s, and U21 teams. Its branding also features across Hill Dickinson Stadium, Goodison Park, and Finch Farm, as well as across club matchday and digital channels, with fan-focused experiences also part of the partnership.
Fulham | ClickHouse
The deal entails ClickHouse featuring on the front of Fulham’s men’s first team shirts. ClickHouse branding is also visible across Craven Cottage, official digital club channels, and matchday assets, with fan-focused experiences also part of the agreement.
Hull City | Corendon Airlines
In May 2022, Antalya-headquartered Turkish airline Corendon signed a partnership deal with Hull City, coming on board as their travel partner. In July 2026, the partnership was elevated to include front-of-matchday-shirt sponsorship until the end of the 2026/27 season.
Corendon Airlines also enjoys branding presence at the MKM Stadium, with sponsorship of the Raich Carter Lounge also part of the agreement.
Ipswich Town | Halo
As part of the deal, Halo’s logo appears on the front of Ipswich’s men’s, women’s, and academy teams’ shirts. Halo took over from minority owner Ed Sheeran in the role.
Leeds United | Red Bull
As part of the deal, the Red Bull logo appears on the front of the Whites’ men’s and women’s teams’ matchday shirts. Red Bull also has a minority ownership stake in the club.
Liverpool | Standard Chartered
Standard Chartered has been the Main Partner of LFC since 2010. The London-headquartered British multinational banking and financial services company has seen its logo front the Reds’ matchday shirts for over a decade. Their current deal is reportedly worth over £50 million per annum.
In May 2018, LFC and Standard Chartered penned an extension agreement, which saw a £10m increase over the previous annual revenue, with the partnership set to run until the end of the 2022/23 season. In July 2022, the two announced another extension of their partnership, with the deal now set to run until the end of the 2026/27 season. The new agreement also covers the senior women’s team of the club.
Standard Chartered has enjoyed fruitful global exposure while working with the club, engaging over 37 million people across the club’s platforms and featuring LFC legends in its promotional collaborations with the club. It is confirmed that Liverpool’s long-standing partnership with Standard Chartered will conclude at the end of the 2026/27 season.
Manchester City | Etihad Airways
Manchester City’s partnership with the Abu Dhabi-based airlines Etihad started in 2009 and expanded in 2011. After the Associated Party Renewal (APT) settlement between the Premier League and Manchester City in late 2024, the two parties signed a 10-year renewal.
As part of the deal, Etihad serves as the front-of-matchday-shirt sponsor for Man City’s men’s, women’s, and academy teams, while also holding the naming rights to their home ground and the campus that houses their training facility, Co-op Arena, and a fan entertainment space.
Manchester United | Snapdragon
Manchester United signed a main sponsor partnership deal with Qualcomm’s Snapdragon ahead of the 2024/25 season. Snapdragon thus became only the seventh main sponsor to feature on the iconic Man United jersey.
As part of the mega-money deal, Snapdragon serves as the front-of-matchday-shirt sponsor of Man United’s men’s, women’s, and academy teams.
Newcastle United | KNOX Hydrate
As part of the three-year deal, KNOX Hydration also holds the naming rights to the Newcastle United training ground at Darsley Park, which is thus officially renamed as “The KNOX”. The brand’s logo also features on the sleeve of the Newcastle United training tops.
Nottingham Forest | Marex
As part of the deal, the Marex logo is to feature on Forest’s men’s and women’s official matchday shirts as well as replica fan shirts, while also featuring prominently across the City Ground and the club’s official digital platforms. Marex also serves as the club’s Global Market Partner and exclusive provider of all foreign exchange and other financial services.
Sunderland | N/A
Sunderland haven’t yet secured a front-of-matchday-shirt sponsor for the 2026/27 season. Although talks are ongoing, with Visit Ghana currently in the mix, nothing has been finalised as yet. It is confirmed that a principal matchday shirt sponsor will be announced in due course.
Tottenham Hotspur | AIA
Tottenham Hotspur FC and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013, which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games.
In 2014, the two expanded their partnership in a new five-year deal that saw AIA become the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-a-year extension.
AIA’s visibility across Spurs channels has made the insurance company a household presence across the footballing scene. Officially, AIA is Spurs’ Global Principal Partner.
In November 2025, the two parties signed a renewal deal, taking the partnership to 2032. However, AIA will transition to Spurs’ Global Training Partner from July 2027 to 2032 and will no longer be their front-of-matchday-shirt sponsor after the 2026/27 season.
As per the renewed deal, the AIA logo will feature front and centre of the Lilywhites’ training shirt. Additionally, AIA will also enjoy LED signage exposure at Tottenham Hotspur Stadium, with its brand campaigns continuing to involve players from Spurs’ men’s and women’s teams.
