Indian dairy products giant Amul has been named the official regional sponsor of the Portugal men’s national football team through the end of 2023. Amul will, therefore, serve as the team’s ambassador firm for the Indian community.
Through this collaboration, Amul’s original products will now be available to Indian dairy consumers and fans with the impression of the Portugal men’s national team players.
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Speaking on the association, Jayen Mehta, Chief Operating Officer of Amul, said:
“Amul is proud to announce its association with the Portugal Football Federation. Football is a global sport and has a huge fan-following in India too. Sports and nutrition go hand in hand and through this association we encourage the football fans of India to take up physical fitness and nutrition for a healthy lifestyle.
“Milk is the world’s original energy drink and It’s great to associate with an energetic and world class team like Portugal, who have some of the best of the footballers in the world like Ronaldo, Bruno and Bernardo and play a passionate game of football thus enthralling the fans. We wish the team the very best in the upcoming World Cup as they play with energy and enthusiasm that resonates well with the vibrancy that Amul as a brand represents and we are looking forward to a great association over the next one year.”
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