This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Fulham Football Club (FFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
PRINCIPAL PARTNERS
SBOTOP
Betting company SBOTOP was announced as a Principal Partner of the club in June 2023 in a deal initially covering the 2023/24 season.
Although the two parties didn’t officially announce a contract extension agreement, SBOTOP was confirmed as the club’s front-of-shirt sponsor ahead of the 2024/25 season.
The agreement sees SBOTOP serve as the club’s front-of-matchday-shirt and training-kit-sleeve sponsor.
Adidas
German sportswear giant Adidas has enjoyed a long relationship with Fulham FC. The two first partnered in 1977, then 1997, and then 2013, the year they have enjoyed a continuous partnership since.
The deal sees Adidas act as the official kit supplier for the club’s matchday and training wear. It also sees its products sold at Craven Cottage—home of the Fulham senior men’s team.
WebBeds
The global online travel trade marketplace was announced as a Principal Partner of the club and the matchday-shirt-sleeve sponsor of their senior men’s team in August 2023 on a multi-year deal.
OFFICIAL PARTNERS AND SUPPLIERS
Acronis
Schaffhausen-headquartered Swiss tech company Acronis signed a three-year deal with Fulham FC in January 2023, becoming their “Strategic #Cyberfit” partner in the process.
The deal, apart from branding rights, entails Acronis “providing its cutting-edge cyber protection solutions and cloud backup service to the club”.
Applied Nutrition
The Knowsley-based sports nutrition brand was announced as the club’s Official Sports Nutrition Supplier in October 2021.
Apart from branding rights, the deal entails Applied Nutrition supplying the club with its products for their senior and academy men’s teams as well as their senior women’s team.
In September 2023, Fulham FC extended their partnership with Applied Nutrition, designating it as their Official Vitamin Water and Nutrition Partner.
AEW
Fulham FC announced a partnership in August 2024 with professional wrestling promotion All Elite Wrestling (AEW), roping it in as the Front-of-Shirt Partner for their women’s first team.
AEW’s branding also features at the team’s home ground, Motspur Park, during matchdays.
Better Gym
The London-based British chain of gyms, swimming pools, and leisure facilities first worked with Fulham FC during the first COVID-19 lockdown in early 2020, when it supplied the club’s players with fitness equipment so they could continue their training sessions at home.
The two parties announced an official partnership agreement in April 2021, which made Better Gym the Official Gym and Leisure Centre Provider of the club.
Buxton
British mineral water company Buxton teamed up with Fulham FC as their Official Hydration & Water Partner ahead of the 2020/21 season.
The deal sees Buxton provide water bottles on the Craven Cottage pitch side to the Fulham FC players and staff during matchdays.
Charles Tyrwhitt
British multi-channel clothing retailer Charles Tyrwhitt has served as the official formalwear partner to the Cottagers since 2019.
The deal sees Charles Tyrwhitt provide suits, shirts, shoes, and knitwear to the FFC players and staff for club-related events.
Ebury
The London-based fintech company, specialising in “international payments, collections, and foreign exchange services”, was announced as the club’s Official FX Transfer Partner in August 2023.
Apart from branding rights, the four-year deal entails Ebury being the “preferred service” of the club for their “UK FX transfers”. Co-branded content featuring players from the Fulham senior men’s team “as well as B2B testimonials and case studies” are also part of the agreement.
FIS
The Jacksonville, Florida-headquartered global banking solutions provider acts as the Official Payments Technology Provider of the club.
GRIDSERVE
The Iver, Buckinghamshire-based British sustainable energy company was announced as the club’s electric vehicle partner in July 2023 in a deal set to run until the end of the 2024/25 season.
Apart from branding rights, the deal entails GRIDSERVE supplying “a fleet of Tesla Model Y electric cars” to the club, while also “install[ing] charging points at both Craven Cottage and the [FFC] training ground at Motspur Park.”
Graphenstone
A sustainable operator in the coatings industry, El Viso del Alcor, Andalucía-based Spanish company Graphenstone was announced in July 2023 as the Official Paint Supplier of Fulham Pier following an agreement with Fulham FC.
As far as branding rights are concerned, the deal grants Graphenstone “B2B opportunities, alongside content creation and case studies” across FFC events and spaces, with its sustainable paint products used for development projects at Fulham Pier.
Go Mongolia
In June 2024, Fulham FC announced their partnership with the Mongolian Ministry of Culture and “Go Mongolia”, a brand focused on promoting the national spirit and culture of Mongolia worldwide, which became the official training kit and tourism destination partner of the club.
Playermaker
Playermaker is a London-based manufacturer of tracking devices and provider of data-driven fitness and performance solutions. It acts as the Official Academy Player Performance Insights Partner of the club.
Apart from branding rights, the deal sees Playermaker work with the club’s academy setup to help them optimise the performance levels of their players across all age groups. The partnership also entails Playermaker supporting the Fulham FC Foundation, the charity arm of the club, by “providing a number of units for use in the delivery of the[ir] Football & Education programme, which aims to provide secondary school students with a pathway to continue their footballing development”.
The two parties renewed their partnership last in May 2022—a multi-year agreement.
Royal Caribbean International
The Miami, Florida-headquartered global cruise holding company was announced as the club’s Official Family Partner in June 2023.
The deal entails front-of-matchday-shirt sponsorship rights for the club’s academy teams as well as back-of-matchday-shirt sponsorship rights for their senior women’s team.
Tequila Enemigo
Tequila Enemigo is a London-based brand of tequila launched in 2016.
Ahead of the 2024/25 season, Fulham FC signed a partnership agreement with Tequila Enemigo, which thus became the official tequila partner of Fulham FC and Fulham Pier.
As part of the deal, Enemigo is available at every bar at Craven Cottage and Fulham Pier, including a dedicated Enemigo Cocktail Bar in the centre of the Riverside, on Level 0.
Somfy
The French shading technology supplier signed a three-season deal with Fulham FC in June 2022 to become one of their Official Partners.
Apart from branding rights, the partnership entails Somfy supporting the club’s Fulham Pier development by supplying them with “an intelligent solar shading system to help create an energy efficient, sustainable space that provides visitors with a user experience focused on wellbeing and comfort”.
Taittinger
Taittinger is a French family-name label that is based out of Reims and produces Champagne. It also serves as an Official Supplier to the club.
UTL Group
UTL Group is a four-company group based out of Epping, Essex, specialising in print and document solutions, telecom, cabling, and security solutions. Fulham on-boarded it as their Official Managed Print Partner in September 2021.
Apart from branding rights, the deal entails UTL helping the club “streamline and improve” their printing-oriented business processes. UTL also works with Japanese company Epson to supply print equipment at Motspur Park and Craven Cottage.
VIA Academy
The virtual football academy was announced as the club’s official Virtual Football Academy Partner in January 2023 on a two-year deal.
Apart from branding rights, the partnership entails for users of the VIA Academy app “insight into Fulham Football Club’s Category One Academy”, with the club and the platform working on content-creation opportunities and providing “access to VIP insider knowledge and Academy training, through access to Fulham FC Academy players and coaches”.
Britvic
Hemel Hempstead-headquartered British soft drink producer Britvic was announced as the Official Soft Drink and Tonic Supplier of Fulham Pier and Craven Cottage in September 2023 on a three-year deal.
Flyfish
London-based financial services company Flyfish was announced as an Official Partner of the club in February 2024.
Arwen
Arwen is a UK-based tech startup providing mar-tech (marketing technology) AI services.
As an Official Supplier of Fulham FC, Arwen uses artificial intelligence to detect and remove spam and hate content from the club’s official social media accounts with the aim of making the online community safer and more inclusive for everyone.
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