This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League club Al-Ittihad’s physical and digital assets as their sponsors.
Strategic Sponsor
Jeddah Central Development Company
The Jeddah Central Development Company (JCDC) is the master developer of the Jeddah Central Project and a wholly-owned subsidiary of the Public Investment Fund (PIF) — Saudi Arabia’s sovereign wealth fund.
In February 2022, the JCDC signed a 20-year strategic partnership agreement with Al-Ittihad, at an annual commitment of SAR (Saudi riyal) 100 million, with the possibility of reviewing the agreement every five years.
According to the JCDC, the Al-Ittihad agreement represents the company’s objective to promote a better lifestyle in Jeddah and enhance sports events in the city.
Platinum Sponsor
Roshn
Roshn Group, the most reputable multi-asset class real estate developer in Saudi Arabia, is a giga project that is fully owned by the Public Investment Fund (PIF) of the country.
In June 2023, Saudi club Al-Ittihad announced a three-year partnership with the Saudi-based real estate entity, Roshn Group.
Following the affiliation, ROSHN Group has been named the platinum sponsor of Al Ittihad. Through this three-year deal, the branding of the real estate company will be seen on the Tigers’ jerseys.
Official Sponsors
Safe Security
The National Security Services Company (SAFE), owned by the Public Investment Fund (PIF), signed a sponsorship contract with Al Ittihad for a period of three years in June 2023 that includes mutual commercial and marketing rights between the two parties.
This agreement reflects the integration of the security sector with sports in line with the objectives of the Saudi Vision 2030 and will contribute to supporting both parties to upgrade the two sectors, to keep on the continuous success, and provide a unique opportunity to enrich communication with fans and beneficiaries.
SRC
Established in 2017, the Saudi Real Estate Refinance Company (SRC) is wholly owned by the Public Investment Fund (PIF). In September 2023, the SRC struck a three-year sponsorship agreement with Al-Ittihad. The sponsorship agreement includes commercial and marketing rights that would benefit both sides.
Al Balad Development Company
Al Balad Development Company, wholly owned by the PIF and the master developer of Jeddah, announced in December 2023 a three-year partnership deal with Al-Ittihad under the slogan “Itti, attack Al Balad has your back.” As part of this deal, Al Balad became a silver sponsor of the club.
Noon
Noon is a Saudi-based e-commerce platform. In 2018, Noon joined hands with SPL club Al-Ittihad as its official main club partner. In May 2023, the digital marketplace signed a new partnership with Al-Ittihad, making it the club’s official e-commerce partner.
Driblab
In June 2024, Al Ittihad announced a multi-year partnership with Driblab, one of the industry’s leading big data consultancies. This collaboration aims to drive the club’s sports development through cutting-edge technology and smart data.
Through this agreement, Al Ittihad will not only gain access to the most advanced analytical models but also benefit from a bespoke consultancy service. This will enable the club to leverage the knowledge and experience of Driblab’s team of experts in data-driven scouting.
SRJ Sports Investment
Al-Ittihad Club signed a gold sponsorship agreement with SRJ Sports Investments, a wholly owned subsidiary of the Public Investment Fund in August 2023.
As part of the sponsorship agreement, SRJ Sports Investments will have its logo displayed on Al-Ittihad Club’s distinctive kit, as well as a series of other rights including its brand and content being displayed on LED billboards in the stadium and in the backdrop of media interviews conducted by Al-Ittihad players.
Yaqoot
Yaqoot, a leading digital service provider by ZAIN KSA, became the digital sponsor of Al-Ittihad in March 2023.
As per the statement released by Yaqoot regarding this partnership, it hopes to increase its brand awareness to a large audience as well as continue its support towards the growth and development of the sports industry in Saudi Arabia.
Nua
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