eSports News

A23 signs ambassadorship deal with Shah Rukh Khan

The Bollywood superstar becomes A23’s Brand Ambassador.

Bollywood superstar Shah Rukh Khan has been roped in by Head Digital Works, an online skill gaming company, as a brand ambassador for its online multi-gaming platform A23.
As a brand ambassador, Shah Rukh Khan will be headlining the ‘Chalo Saath Khele’ campaign, which promotes responsible gaming habits. A23 will also use Khan’s brand image to share the message of playing responsibly and indulging in safe online gaming practices for users across all online gaming platforms.

Deepak Gullapalli, CEO and Founder, Head Digital Works, commented:
“It is a privilege to have the nation’s biggest superstar to be associated with us. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The campaign brings to life the narrative of various types of gamers on our platform through the magic of the actor and it promises to enthral his fans.”

Shah Rukh Khan also spoke about joining the brand, stating:
“I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that proactively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but inclusive platform for skill gaming enthusiasts. Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly.”

A multi-gaming platform which currently has over 30 million users, A23 recently also partnered with the Pro Kabaddi League and the Prime Volleyball League. A23 also serves as the Hyderabad Black Hawks’ Principal Sponsor in the Prime Volleyball League.

Staff

Share
Published by
Staff

Recent Posts

SMC Global joins the South Africa – India series

SMC Global revealed as Associate Partner Financial services firm SMC Global has been announced as…

5 hours ago

CSA teams up with FlySafair

Multi-year deal announced South Africa's cricket board, Cricket South Africa (CSA) has announced a new…

5 hours ago

Afghanistan vs Bangladesh 2nd ODI: Preview and Predictions

Bangladesh looking to keep series alive After a disappointing opening game performance by the visitors,…

5 hours ago

Sri Lanka vs New Zealand 1st T20I: Preview and Predictions

Can New Zealand recreate the magic from India? After picking up a historic series win…

5 hours ago

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

18 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago