AC Milan partner with BUD

AC Milan have signed a partnership agreement with global brewing giant AB InBev, making its beer brand BUD their Official Beer Partner and a Regional Partner.

The partnership will entail collaboration on “dedicated” initiatives and fan engagement activities, with BUD to be made available in public bars and hospitality areas on matchdays and at the club’s home ground, San Siro.

Maikel Oettle, Chief Revenue Officer of AC Milan, commented:

“We are thrilled to welcome BUD as the Official Beer Partner of the Rossoneri family. Our goal is to offer fans unique moments that enhance the atmosphere of San Siro and make every match a special occasion. Together with AB InBev, we want to strengthen this bond, turning every game into a truly shared experience.”

Ief Timmermans, Country Director of AB InBev Italy, added:

“We are proud to partner with such a historic and prestigious Club as AC Milan. This partnership stems from a shared vision: to celebrate the moments that bring people together, both on and off the pitch. As a globally iconic brand, Bud is the perfect beer to make the experience of AC Milan fans even more special.”