AC Milan onboard SIRO as latest partner

SIRO becomes the club’s Official Hotel Partner.

Kerzner International’s innovative wellness hospitality experience, SIRO, has been announced as the Official Hotel Partner of Italian football club AC Milan.

Launched earlier this year, SIRO provides a ground-breaking immersive hospitality experience, and through the new partnership, SIRO and AC Milan will work together to provide the athletes with the finest fitness destination and immersive lifestyle.

Both parties will also work together to create a distinctive and recognisable style on and off the pitch with SIRO striving to provide the best in class hospitality and wellness to the club.

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented:

“We are truly proud to kick off this new partnership with SIRO and start this exciting journey together. We are delighted to have the opportunity to introduce the SIRO brand to our over 500 million fans across the globe. As an innovative Club, we want to continue to set high standards both on and off the pitch, something that we know SIRO and Kerzner International are succeeding in their respective sector for the benefit of their community and guests. Over the next few years, we will work together to continue to raise those standards even higher.”

Philippe Zuber, CEO, Kerzner International, added:

“AC Milan is an innovative Club who are global leaders in health and wellness, the perfect partner for SIRO. With the benefit of their expert research, training and pre-eminent performance, SIRO will deliver exceptional fitness and wellness for our guests, delivered with our renowned service in a transformative and nurturing environment.  We are proud to introduce the new legacy of Kerzner and AC Milan.

“At SIRO, we want to partner with global leaders, whether that be in the investment community or in sport, fitness, nutrition or holistic health to provide a comprehensive environment for success. As an athlete is nimble and agile, SIRO will adapt to the local surroundings, celebrating each destination, providing our guests the tools and support to compete at the highest level, complete with a sports concierge to provide exclusive access or expert training.”