Italian football giants AC Milan have announced a regional partnership with Reals, a Brazilian sports betting and online gaming company.
Reals comes on board as Milan’s Official Regional Betting Partner in Latin America. The partnership will see the Serie A club work with Reals to enhance their fan engagement across Latin America with the aim of increasing their visibility in the region.
Speaking about the deal, Maikel Oettle, Chief Commercial Officer, AC Milan, commented:
“We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.“
Rafael Borges, CEO of Reals, added:
“Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement. Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors.“
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