Italian football giants AC Milan has recently announced a partnership renewal with cruise company MSC Cruises who are set to continue on as the club’s Official Sleeve Partner. The partnership renewal will see the MSC Cruises logo continue to be present on the right sleeve of the AC Milan men’s first team, women’s first team, Milan Futuro and Primavera kits.
Maikel Oettle, Chief Revenue Officer of AC Milan, commented,
“We are proud to continue our collaboration with MSC Cruises, a Partner that shares our international vision and our passion for creating memorable experiences. As two leading Italian brands, we bring the very best of our respective industries to the global stage, combining the power of football with the expertise of one of the world’s major cruise groups. This renewal marks another milestone in our shared journey, one that will continue to offer the Rossoneri community unique moments to enjoy together, both inside and outside the stadium.”
Leonardo Massa, Vice President Southern Europe, Cruise Division, MSC Group, said,
“Renewing our partnership with AC Milan is a natural step in a journey built over time on shared values, vision and ambitions. This collaboration was born from the meeting of two organisations deeply connected to Milan, a city that has played a central role in the growth and international recognition of both our brands. Milan has always embodied principles that guide us every day – principles we see equally embodied in AC Milan. A Club that, like MSC Cruises, has turned its roots into a force capable of reaching a global audience. It is from this balance that new opportunities, memorable experiences and lasting value will continue to emerge, for the millions of fans and travellers who choose and follow our brands around the world every day.”
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