Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Associazione Calcio Milan as their sponsors and partners for the 2025/26 season.
German sportswear giant Puma was announced as the new kit supplier of the Rossoneri in February 2018 in a deal that commenced from the 2018/19 season. Puma replaced rival German brand Adidas, with whom AC Milan decided to part ways after a fruitful twenty-year partnership.
The two parties last renewed their partnership agreement in June 2022 on a long-term basis. The deal is reportedly worth €30 million per year.
Under the current terms, Puma continues to supply performance apparel for Milan’s men’s, women’s, and youth teams, while also leveraging the style, fashion, and culture of the city to develop performance and off-pitch lifestyle products with the aim of tapping into the unique Milanese style.
Additionally, both brands continue to collaborate beyond the pitch on innovative and fashionable collections to connect with football culture and reinforce the club’s global footprint.
UAE flag carrier Emirates became a partner of the club 2007, before replacing Austrian betting firm bwin as their principal sponsor from the start of the 2010/11 season.
In December 2022, AC Milan and Emirates agreed to an extension of their principal partnership, which entailed keeping the latter as the club’s main shirt sponsor and official airline until 2026.
In October 2025, Milan agreed to a new long-term extension deal with Emirates, which is reportedly worth over €30 million per year.
The Emirates logo continues to feature on the front of Milan’s matchday shirt, with the company also enjoying prominent brand visibility at the home ground, San Siro.
In July 2023, Milan announced signing a sponsorship deal with MSC Cruises, a Geneva-headquartered global cruise line.
MSC Cruises thus became a principal partner and the official sleeve partner of the club. As part of the deal, its logo is emblazoned on the matchday shirt sleeves of Milan’s men’s first team, women’s first team, and the Primavera (U19) side.
Having already come on board as Milan’s official crypto partner in the summer of 2024, in February 2025 Bitpanda announced a significant expansion of its partnership with the Italian outfit.
Bitpanda is an Austrian company headquartered in Vienna. It operates a cryptocurrency exchange and offers trading of commodities, securities, and ETFs.
As per the current agreement, Bitpanda serves as a principal partner of the Rossoneri, with its logo featured prominently on the back of their men’s team’s matchday jerseys for their Serie A, UEFA Champions League, and Coppa Italia matches.
Konami and AC Milan have in place a significant sponsorship deal, with Konami acting as a principal partner and the Official Training Wear Partner of the club since 2022 and having held exclusive licensing rights to feature them in eFootball, its football-simulation video game series, since 2024.
The partnership kicked off with eFootball‘s predecessor, Pro Evolution Soccer (PES), in 2017 as part of a “Global Partnership” agreement for PES 2018.
The current partnership agreement puts the eFootball logo on the front of Milan’s training shirt, with the team — their branding, stadium, and players — featuring in eFootball in a fully licensed guise.
The Verona-headquartered Italian bank has been a Premium Partner and the Official Bank of the club since the 2013/14 season. The two parties last renewed their deal in a multi-year agreement in July 2023.
Banco BPM also acts as the main sponsor of Milan’s women’s team, a role it has held since August 2020. The partnership also includes support for the club’s football schools and social initiatives, emphasising shared values like sustainability, solidarity, and inclusion.
The Italian division of the German luxury automaker was announced as a Premium Partner and the Automotive Partner of the club in March 2021 on a multi-year deal.
In July 2025, the two parties announced a long-term extension of their partnership.
Apart from branding rights, the deal entails collaboration over “exclusive events and initiatives” as well as “compelling branded content”. AC Milan’s men’s first team’s players and staff are also able to avail BMW’s latest vehicular offerings.
Based in Feltre, Clivet is an Italian manufacturer of air conditioning, heating, fresh air, and purification systems, with a focus on providing sustainable energy solutions.
Since July 2021, Clivet has served as the Official Air Conditioning and Air Quality Partner of AC Milan.
In July 2025, Milan announced an extension of their partnership with Clivet, which thus became their official climate partner, marking an important step in the club’s efforts to decrease environmental impact and create high-performance sustainable solutions.
As part of the current agreement, Clivet also serves as Milan’s training kit sleeve partner, with its branding featuring on the training shirt of their men’s and women’s first teams, as well as the Futuro (U23) and Primavera (U19) sides.
In July 2025, AC Milan announced a partnership with the Democratic Republic of the Congo (DRC), which positioned the club at the core of the central African country’s socioeconomic development, in line with the Mattei Plan for Africa, which is Italy’s strategic initiative to foster cooperation, investment, and diplomatic relations with the African continent.
The partnership officially names the DRC Ministry of Tourism a Premium Partner and the Official Tourism Destination Partner of AC Milan.
The collaboration between AC Milan, its charity arm Fondazione Milan, and the DRC Ministry of Tourism is aimed at generating lasting impact across economic, social, and cultural spheres by attracting new investments and elevating the DRC’s global profile as a travel destination.
On the social front, the partnership entails Fondazione Milan implementing community-based projects, beginning with the renovation of a sports facility for local youth and the construction of a new school in the city of Boma. The first AC Milan Academy is also to be established in the DRC as part of the AC Milan International Academy programme.
The deal between the two parties is currently valued at €14 million per year.
Kumho Tire, a South Korean tyre manufacturer, signed a five-year sponsorship deal with AC Milan in July 2023, becoming the Italian football club’s Premium Partner and Official Tire Partner with the aim of enhancing its global brand recognition and premium image.
The partnership, which is currently set to run until the end of the 2027/28 season, includes brand promotion through AC Milan’s home matches and official online channels.
In October 2023, AC Milan expanded their sponsorship collaboration with SNAIFUN, a gaming and betting platform, naming it their premium partner. This expansion marked the club’s ten-year partnership with SNAIFUN’s publisher, Snaitech.
As part of the deal, SNAIFUN carries out various fan activations like pre-match quizzes at San Siro during Milan’s Serie A and Coppa Italia matches. Some of the rewards available to Milan supporters include a live training session at the Milanello Sports Center, a tour of the Casa Milan museum with a club legend, and tickets to home matches.
In September 2024, AC Milan announced a strategic partnership with TIM, a leading Italian telecommunications company, bringing it on board as a premium partner.
As part of the partnership, TIM serves as the back-of-shirt sponsor for the Milan women’s team and men’s Primavera teams. TIM also acts as a telecommunications partner of the club, providing its array of solutions to support club operations. Fan activations involving Milan’s men’s and women’s first teams, as well as the Primavera side, are also part of the agreement.
In January 2024, AC Milan announced signing a partnership agreement with online trading platform CFI Financial Group, bringing it on board as their official online trading partner.
Through this partnership, Milan look to enhance their presence in the Middle East region. The deal also includes exclusive events and promotions for CFI clients and Milan supporters.
In February 2024, AC Milan announced a partnership with ComAve, a global e-commerce platform, with the aim of working on creating an innovative shopping experience for their fan base. ComAve thus became the Shopping Experience Platform Partner of the club.
The two parties have been working to create an ecosystem of shops and restaurants with exclusive offerings for Rossoneri fans worldwide.
AC Milan signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta–based blockchain fintech provider Chiliz, in January 2021 to launch their own Fan Token ($ACM).
Via Socios.com, Milan offer their fans a chance to obtain Fan Tokens that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game.
AC Milan became the first club in partnership with Socios.com to launch their own NFTs on the fan engagement platform. Launched on October 31, 2021, the campaign saw the rollout of 100 limited-edition NFTs commemorating the Serie A side’s then-recent victory over AS Roma.
In October 2023, AC Milan unveiled a partnership with Corpay, a corporate payments company, bringing it on board as their official commercial foreign exchange partner.
Off-White, an Italian luxury fashion brand, became AC Milan’s Official Style and Culture Curator in October 2022, with the partnership extending beyond traditional sponsorship to include designing official attire and supporting the club’s social initiatives.
The collaboration centres around the “I SUPPORT SPORT FOR CHANGE” campaign, which was launched to support Fondazione Milan’s programmes for disadvantaged youth. The partnership has involved creating limited-edition T-shirts, designing uniforms, and supporting youth development programmes in Milan, Nairobi, and New York.
In May 2023, Milan announced their partnership with sports memorabilia platform MatchWornShirt.
Based out of Amsterdam, MatchWornShirt is a global fan engagement company that offers sports clubs around the world fundraising solutions by providing a platform to auction off shirts worn by their players in matches.
Part of the proceeds generated from the sale of Milan shirts via MatchWornShirt go to Fondazione Milan and its projects.
AC Milan and global lifestyle brand New Era Cap announced a partnership in June 2023, which includes an exclusive headwear collection featuring AC Milan’s club crest and New Era’s iconic flag logo.
This partnership aims to expand both brands’ presence in the fashion and lifestyle markets, leveraging AC Milan’s heritage and New Era’s headwear expertise.
The debut AC Milan–New Era collection featured classic New Era styles in the Rossoneri‘s signature red and black colours, with seasonal designs available on New Era and AC Milan online stores.
Technogym, a Cesena-based technological fitness products manufacturer and supplier, has been an Official Supplier to AC Milan since 1986. The deal sees Technogym supply its range of products to the Rossoneri’s training centre.
In December 2024, Tiffany & Co., an American luxury jewellery and specialty design house, partnered with AC Milan as the official trophy maker for the club’s Hall of Fame on the occasion of their 125th anniversary, marking a first-time collaboration for the luxury jeweller with an Italian football club.
As the Official Trophy Maker of the AC Milan Hall of Fame, Tiffany & Co. designed a sterling silver trophy to honour legendary club figures.
The Tokyo-headquartered Japanese petroleum company was announced as AC Milan’s Official Motor Oil Partner in August 2021 on a multi-year deal.
In June 2025, AC Milan and ENEOS announced that they had renewed their partnership.
In November 2024, AC Milan announced a partnership with SPRIBE, an iGaming operator, which made its global crash game Aviator the official crash game partner of the Rossoneri.
This strategic alliance aims to boost fan engagement by offering a unique gaming experience.
Online casino sureWin was unveiled as Milan’s Official Regional Online Casino Partner in Asia in October 2025. The partnership entails collaboration on exclusive activations, fan initiatives, and content.
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