Newly-crowned Serie A TIM champions AC Milan have signed a regional partnership deal with online wagering and casino provider Betsson, covering Latin America.
As per the deal, Betsson will receive exclusive access to use the Italian champions’ intellectual assets in Latin America. The agreement also consists of a complete content calendar to help AC Milan connect with their Latin American fans directly. Betsson will also have brand exposure on the outer lighting of the AC Milan stadium, the San Siro.
Speaking about the deal, Andrea Rossi, Commercial Director for South America at Betsson Group, commented:
“The exclusive partnership with AC Milan in LatAm strengthens our expansion drive in the region and allows us to broaden our content offering and collaborate with an innovation-oriented club.
“Our shared goal is to offer a more modern and engaging storytelling of sports, creating high-quality entertainment for the Rossoneri (AC Milan) fans in South America.”
Casper Stylsvig, AC Milan’s Chief Revenue Officer, added:
“Joining hands with Betsson helps us move closer to our local fanbase of over 75 million people.
“Latin America is a very special market for AC Milan and one where we truly feel the passion for the Rossoneri colours, so we could not be more excited to kick off this partnership.”
Founded by former racing driver Sir Frank Williams and automotive engineer Patrick Head, Williams Racing…
Here, we present our overview of all teams in Group E of the 2026 FIFA…
Formula One’s most iconic, oldest and successful team, Scuderia Ferrari have been competing in the…
The 2026 FIFA World Cup is about to commence and the excitement is reaching unprecedented…
Racing has reached the Principality for one of the most iconic races of the season…
Liverpool Football Club (LFC) have announced an extension of their partnership with cloud storage company…