Adidas partners with Loitongbam Ashalata Devi

Adidas has announced a new partnership with Loitongbam Ashalata Devi, the captain of the India senior women’s national football team. Devi will work closely with Adidas to engage and inspire the youth and to take the game to the next level.

Sunil Gupta, Senior Director, Adidas, commented:

“We are elated to welcome Ashalata into the Adidas family. She is paving the path for women in football, and we believe that her winning attitude and passion will inspire the youth and unlock the true potential of Indian football.“

Ashalata Devi spoke about her new partnership with Adidas, stating:

“I am so excited to join the Adidas family. Growing up, I would always dream of associating with an iconic brand like Adidas and now that it has happened, I feel truly grateful. I have strived hard to reach where I am today, but this is just the beginning, I want India to become a powerhouse in football worldwide, and I am sure this association will play a pivotal role and inspire and enable me to actualize that dream.“

Ashalata Devi currently plays for Gokulam Kerala and is the captain of the club along with leading the national team. She has been a part of the victorious teams that won the South Asian Football Federation Women’s Championship four times, in 2012, 2014, 2016 and 2019.