Adidas And SAFA Announce New Multi-Year Agreement

The South African Football Association (SAFA) and German sportswear and apparel giant Adidas have announced a landmark three-year partnership that will see the global sports brand become the official technical sponsor of South Africa’s national football teams.

With Bafana Bafana’s qualification for the 2026 FIFA World Cup™, and Banyana Banyana’s continued rise in women’s football, Adidas and SAFA are uniting to celebrate a new generation of South African excellence. Together, they will carry forward the message that has become Adidas’ rallying call: “You Got This.”

Starting from March 2026, the three-year agreement will see Bafana Bafana dressed by the Three Stripes for the 2026 FIFA World Cup, doing so for the first time since they hosted the tournament in 2010.

Speaking on this landmark deal, the SAFA Chief Executive Officer, Lydia Monyepao, said:

“This partnership is more than a sponsorship – it’s a return to shared values of pride, resilience, and performance. adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes. This return also marks the strengthening of our standing among the global football nations community as we compete at FIFA and CAF tournaments regularly and being supported by a brand that invests in innovation, performance and style to meet the needs of a modern sports organisation like us.”

Tom Brown, Senior Brand Director, Adidas South Africa, added: 

“Football has the power to change lives whilst uniting and inspiring. adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world. We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa on the international stage.”