AFA joins hands with BGH

Argentine Football Association signs new deal

The Argentine Football Association (AFA) and air conditioning company BGH, who will join as an Official Sponsor for the South America region. The two-year deal will see the sponsorship deal also cover the FIFA World Cup 2026 and the World Cup qualifiers as well. The deal will see BGH customers and also fans have a chance to win tickets for Argentina’s games and also experience unique experiences through various fan activities  which will be hosted. BGH will also have branding and on-field activations.

Claudio Tapia, President of AFA, commented,

“We are happy and proud to add a company as powerful as BGH as the Official Sponsor of Argentine Selections. AFA continues to take firm and constant steps, positioning itself as a world leading brand. It is important to continue adding the support of companies of this level that prioritize the leadership of our Selections and have the support of brands as prevalent in each of the markets as BGH. We want to welcome BGH wishing them the greatest successes for this new beginning together with the Argentine Selections, we are proud to feel the support and encouragement of a brand as prevalent in the market as BGH, and we will be working hard for the next two years together with them. “

Daniel Rosenfeld, Executive Director, BGH, added,

“We are very excited to be main sponsors of the world champion team and of all the teams that make up the AFA as a whole. We believe that this alliance is aligned to our position and medium-term leadership objectives and that it strengthens the strategic pillars of our company, bringing us closer to our suppliers, customers and consumers and giving unique support to our products in Argentina and throughout the region. It is a pride for BGH to travel the next few years with the AFA.”

Leandro Petersen, Commercial and Marketing Manager of AFA, said,

“The vision that the AFA Executive Committee has drawn for more than 7 years, understanding the positioning of the AFA brand as one of the leading global sports properties is reflected day by day with agreements of this relevance. The confidence of brands and multinationals such as BGH in the added value that being associated with the Argentina and AFA Teams gives them, accounts for the work and professionalism that the Argentine Football Association offers to brands in their search for consolidation and expansion of markets. We enthusiastically celebrate the incorporation into our family of sponsors to BGH who will accompany us in the process throughout 2025 and 2026. The AFA brand continues to strengthen its world dominance position with world-class business partners like BGH.In this way, our Argentine national team fans will be able to access unique experiences, and thanks to BGH, feel closer to their idols. We thank BGH for the trust in AFA to develop this important strategic alliance, starting today a joint work bringing brand value to the BGH family throughout the South American territory.”