Punjab Kings (PBKS) team up with Alstone

The Punjab Kings (PBKS) have announced a partnership with Indian Alstone, a manufacturer of metal composite panels, bringing it on board as their Official Cladding Partner for the 2026 Indian Premier League (IPL) season.

The deal will see Alstone enjoy branding rights across various PBKS assets, as well as work with the franchise on campaigns, on-ground activations aimed at enhancing fan engagement, and brand visibility.

Saurabh Arora, Chief Commercial Officer of the Punjab Kings, commented:

“We’re happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It’s always great to work with brands that are growing strongly across India. We’re looking forward to building this partnership together and creating meaningful engagement for fans through the season.”

Sumit Gupta, Managing Director at Alstone, said:

“Our partnership with Punjab Kings for the 2026 season is a reflection of Alstone’s evolving brand journey with cricket. This platform represents scale, influence and cultural relevance at an unmatched level. For us, it is not just about visibility, but about building a meaningful and lasting connection with our stakeholders across the country. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for – innovation, performance and consistency.”