Yashasvi Jaiswal announces multi-year CEAT partnership

Indian cricketer Yashasvi Jaiswal has announced a multi-year partnership with Indian tyre maker CEAT.

The partnership, effective from April 1, 2026, will see CEAT support the cricketer and collaborate with the 24-year-old on various campaigns and collaborations. Jaiswal will also sport the CEAT logo on his bat.

On joining the CEAT family, Yashasvi Jaiswal commented:

“I am excited to begin this association with CEAT, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years. It is always special to partner with a brand that shares your passion for cricket, and I look forward to this journey together.”

Anant Goenka, Vice-Chairman, RPG Group, added:

“Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family. He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game – control, dependability and adaptability – align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead, and we look forward to a strong and enduring partnership with him.”