AFC Bournemouth extends Vitality partnership

Partnership extended by three years.

AFC Bournemouth has announced a three-year extension of their partnership with Vitality, health and life surer. The partnership will see Vitality continue on as the Official Wellness Partner of the club and will continue to hold the stadium naming rights and sponsorship of the club’s men’s and women’s teams. 

The extended partnership will see AFC Bournemouth’s home ground continue to be known as the Vitality Stadium and they also hold the naming rights to the Vitality East Stand and Vitality Main Stand. Vitality have held the naming rights of the Cherries’ stadium since 2015. 

Jim Frevola, president of business operations at AFC Bournemouth, commented,

“We are delighted to extend our partnership with Vitality and thank them for their continued support. They are very active partners and help the club promote an important health and wellbeing message to all our supporters. Their support for our Community Sports Trust and our flourishing women and girls’ set-up is also valued greatly and very much appreciated. 

‘When the new owners were carrying out their due diligence, Vitality stood out as a key brand and strategic partner, which is why we are so pleased they will continue their backing for at least the next three years.”

Neville Koopowitz, chief executive officer of Vitality, added,

“We’re delighted to be building on our long-standing partnership with AFC Bournemouth. The club shares our commitment to encouraging healthier and happier lifestyles for their community, which reflects one of our core values at Vitality. Not only are we impressed by the work they do, but it’s also a pleasure to be able to support the town of Bournemouth, where one of our biggest UK offices is based.”