The Asian Football Confederation (AFC), Asia’s football-governing body, has announced a partnership with global food delivery service Keeta, roping it in as an Official Global Supporter for the AFC Asian Qualifiers™ – Road To 26.
The deal will kick off with Matchday 7 of the AFC Asian Qualifiers for the 2026 FIFA World Cup, which gets underway on March 20, 2025.
As part of the deal, Keeta will deliver the match ball to the pitch during select AFC Asian Qualifiers. It will also work with the AFC on various fan engagement activities.
With this partnership, Keeta aims to reach out to wider audiences.
Datuk Seri Windsor John, General Secretary, AFC, said:
“With a record minimum of eight Asian teams poised to qualify for the FIFA World Cup 2026, the worldwide focus on the expanded AFC Asian Qualifiers – Road to 26 format has never been stronger. We are delighted to welcome Keeta to our family of valued partners, and we look forward to working with them to create more engaging and historic moments for our passionate fanbase of Asian football.“
Tony Qiu, CEO of Keeta and VP of International Business at Meituan, added:
“Football has the power to unite people, and at Keeta, we’re excited to be part of that energy. Partnering with the AFC allows us to connect with fans in a meaningful way while delivering a seamless food experience that complements the thrill of the game. We look forward to engaging with audiences through special promotions and activations that bring together two universal passions—great food and great football.“
Patrick Murphy, CEO of Asia Football Group (AFG), said:
“We are delighted to welcome Keeta as an Official Global Supporter of the AFC Asian Qualifiers – Road to 26. As the competition gets more exciting, it is a great time for us to work together to leverage this moment to create memorable experiences for millions of fans worldwide who will be tuning in to support their national teams. We thank Keeta for their trust and collaboration in establishing this partnership.“
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