The Asian Football Confederation (AFC) has announced a global partnership agreement with Qatar Airways Group with the aim of “transforming fan experiences at Asian football events”.
The multi-year partnership, set to run till 2029, will cover events such as the 2027 AFC Asian Cup Saudi Arabia, the 2026 AFC Women’s Asian Cup, the 2024 AFC U23 Asian Cup Qatar, the AFC Futsal Asian Cups of 2024, 2026 and 2028, as well as all AFC youth national team competitions during the period.
The 2023/24 AFC Champions League Knockout Stage is also included in the agreement, with Qatar Airways set to introduce travel packages for the fans.
Datuk Seri Windsor John, General Secretary, AFC, commented:
“It is with great enthusiasm that we welcome Qatar Airways on board as the AFC’s newest partner. This collaboration again underlines the ever-growing appeal of the AFC’s world-class competitions and embodies the AFC and Qatar Airways’ shared commitment to excellence and elevating the sports experience for fans worldwide. With Qatar Airways, we look forward to expanding our global footprint. This partnership not only connects fans across borders but also enhances the accessibility of our sports events on a truly international scale with seamless and convenient travel experiences.“
Badr Mohammed Al Meer, Chief Executive Officer, Qatar Airways Group, said:
“Qatar Airways is excited to welcome the AFC to our robust sports sponsorship portfolio. This is a monumental occasion which marks our shared commitment to connecting people across borders and promoting competitive sportsmanship. As the Best Airline in the Middle East, we look forward to welcoming fans from the region on our expansive network to experience Qatar’s unique sports offerings. We will work together with the AFC to help create thrilling moments of football excellence in the upcoming years, kicking off with the AFC Asian Cup Qatar 2023 which is due to be held next month in state-of-the-art venues across the country.“
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