Mumbai Indians (MI) renew long-standing partnership with Usha International

The Mumbai Indians (MI) have announced a renewal of their over-a-decade-long partnership with Usha International, a consumer durables manufacturing and marketing company.

The renewal will see their partnership enter a 13th consecutive year, with Usha’s branding continuing to feature on the leading side of the MI headgear as well as on prominent on-field assets during the team’s home games throughout the 2026 Indian Premier League (IPL) season.

Usha International will also work with the five-time IPL champions on fan engagement activities, with Usha Play branding set to be integrated across perimeter boards during MI home games as well as on the in-stadium digital screens.

On the renewal with Usha International, a Mumbai Indians spokesperson said:

“Our association with Usha International has grown steadily over the years and gone from strength to strength. Their strong focus on encouraging sports, fitness, and healthier lifestyles complements the values that drive our team and the larger cricketing community. As we head into a new season, we look forward to continuing this collaboration and bringing the excitement of the game closer to our fans as always.”

Komal Mehra, Head – Sports Initiatives & Associations, Usha International, added:

“Sports has always been central to how we think about movement, energy, and everyday wellbeing at Usha. Through Usha Play, our focus has been to associate with sports right from indigenous games to highly aspirational sports like cricket, as the spectrum allows us to penetrate across age groups, regions, and socio-economic segments with one simple message – a healthy and active lifestyle for everyone. Our association with Mumbai Indians is especially meaningful in this context. Cricket’s unmatched reach, combined with MI’s culture of discipline, consistency, and performance, helps us take the spirit of play deeper into everyday life and inspire more people to embrace healthier choices. As the excitement of the new season builds, we look forward to continuing this journey with Mumbai Indians and connecting meaningfully with fans through the shared spirit of play.”