AFC inks new multi-year deal with Viettel Group

The Asian Football Confederation (AFC) have recently announced a new multi-year partnership with the Viettel Group, who will join as their Official Media Partner for AFC’s  national team and club competitions in Vietnam. The deal will see Vietnamese multinational telecommunications company, Viettel provide ‘comprehensive coverage’ of Asian top tier competitions through their TV360 platform. The coverage will include AFC’s flagship national team, youth, futsal and club competitions in Vietnam, including the AFC Asian Cup Saudi Arabia 2027, the AFC Women’s Asian Cup Australia 2026 and the AFC U23 Asian Cup Saudi Arabia 2026 and the 2028 edition also. 

TV360 will also broadcast AFC’s club competitions such as the FC Champions League Elite, AFC Champions League Two and the AFC Women’s Champions League from the 2025/26 season till the 2028/29 season.  Certain national team games for Vietnam will also be made free to air. The agreement between AFC and the Viettel Group will kick off from January 1, 2026.

Datuk Seri Windsor John, General Secretary, AFC, said,

“Football in Vietnam has witnessed incredible ascendancy and progress over the years, and we are delighted to confirm this agreement with Viettel Group. We thank them for their confidence in the future of Asian football and we look forward to enhancing the appeal and reach of our world-class competitions amongst our passionate fanbase in Vietnam.”

Nguyen Ha Thanh, Deputy Chief Executive Officer of Viettel Telecom – Viettel Group, commented,

“The partnership with the AFC enables TV360 to become a trusted and long-term official platform for following Asian football in Vietnam. Beyond broadcasting top-tier competitions, TV360 aims to stand alongside Vietnam’s national football teams and fans throughout their journey on the continental stage, helping to connect sports, technology, and community.”

Patrick Murphy, CEO of Asia Football Group, added,

“Viettel’s digital ecosystem makes them an excellent partner for delivering AFC competitions to fans across Vietnam. We’re excited to work together to elevate the fan experience.”