AFC Ajax have announced a multi-year partnership renewal agreement with Coca-Cola.
The renewed agreement will see the American multinational non-alcoholic beverage giant remain an Official Partner of the Amsterdam-based Dutch professional football club until the end of 2027.
Coca-Cola products will continue to be served across the club’s sports complexes. The two will also work on “unique experiences” for the Ajax fanbase.
The two have been partners since 2021.
Menno Geelen, Commercial Director, AFC Ajax, commented:
“As one of the founders of the Johan Cruijff ArenA, Coca-Cola has been a regular presence since 1996. But since they are also our partner, we can offer both fans and their business relationships special Ajax- experiences and hospitality. We will continue to do this with great pleasure in the coming years.“
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…
Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…
Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…
Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…
Cricket is a great humbler! One day, you are on top, and the next day,…