AFC Ajax and Coca-Cola renew partnership

AFC Ajax have announced a multi-year partnership renewal agreement with Coca-Cola.

The renewed agreement will see the American multinational non-alcoholic beverage giant remain an Official Partner of the Amsterdam-based Dutch professional football club until the end of 2027. 

Coca-Cola products will continue to be served across the club’s sports complexes. The two will also work on “unique experiences” for the Ajax fanbase. 

The two have been partners since 2021.

Menno Geelen, Commercial Director, AFC Ajax, commented:

“As one of the founders of the Johan Cruijff ArenA, Coca-Cola has been a regular presence since 1996. But since they are also our partner, we can offer both fans and their business relationships special Ajax- experiences and hospitality. We will continue to do this with great pleasure in the coming years.“