Al Nassr strike KAFD partnership

Al Nassr Football Club of the Saudi Pro League (SPL) have established a cooperation with the King Abdullah Financial District (KAFD). As a result of the collaboration, the KAFD has been designated as a Platinum Partner of the Riyadh-based SPL team.

As per the agreement, the KAFD logo will be displayed on Al Nassr’s first-team shirts for the following three seasons. The KAFD will also be prominently featured on the club’s digital platforms, inside their home ground, KSU Stadium, as well as on clothing and promotional items.

Also read: How Cristiano Ronaldo’s move has helped Al Nassr and football in Saudi Arabia

Ahmed Al-Ghamdi, CEO of Al Nassr Football Club, said:

“Through this partnership we aim to be drivers of transformation in the sports realm within the Kingdom, fostering a dynamic ecosystem of success, innovation and fan engagement.”

Gautam Sashittal, CEO of the KAFD, added:

“Over 80 percent of men and women in the Kingdom play, attend or follow football, making this the most important arena for public engagement and the development of health and well-being initiatives. By the end of 2030, 40 percent of people in the Kingdom will be practising sports or physical activities on a weekly basis. This vast reach, unparalleled popularity and football’s ability, and indeed, Al Nassr’s ability, to inspire and unite people, young and old, makes the sport an important avenue for socioeconomic transformation.”