Alex de Minaur: Brand endorsements

This article contains information about Australian professional tennis player Alex de Minaur’s brand endorsement deals.

Alex de Minaur’s brand endorsements and sponsors over the years — Asics, Wilson, eniQ, La Roche Posay, Pepperstone, Häagen-Dasz AU, Weet-Bix, Tag Heuer, Swisse Wellness, FairMarkets

CURRENT DEALS

Asics

Asics, a Japanese multinational corporation that produces sports equipment, is a sponsor of de Minaur for his on-court apparel, which includes his clothing and shoes. He currently wears the Asics SOLUTION SPEED FF shoes. 

Wilson

Wilson is a subsidiary of Finnish group Amer Sports and one of the biggest tennis racquet brands in the world.

As per his sponsorship deal with Wilson, de Minaur puts his trust in the Wilson Blade 98 (16×19) Countervail racquet, which he strings using the Luxilon 4G strings.

eniQ

In February 2021, eniQ, an Australian nutrition brand, announced a multi-year partnership with de Minaur.

As per the deal, de Minaur became the company’s global brand ambassador for its range of hydration recovery products.

La Roche-Posay

La Roche-Posay, a cosmetics brand owned by L’Oréal, announced the signing of Alex de Minaur as a brand ambassador in January 2024. 

Pepperstone

Pepperstone, an Australian online broker that provides CFD trading options, roped in de Minaur as a brand ambassador in January 2023.

As per the deal, de Minaur sports the Pepperstone logo on his T-shirt sleeve. 

Häagen-Dazs AU

Häagen-Dazs’ Australian division and de Minaur announced their partnership deal via social media in May 2023. 

PAST DEALS

Weet-Bix

In February 2021, de Minaur became “a Weet-Bix kid” as he signed a multi-year contract with the Australian company, becoming one of its brand ambassadors in the process. 

As per the deal, de Minaur would be involved in several digital Weet-Bix campaigns on YouTube. He also featured on the official Weet-Bix website, promoting its merchandise. 

Tag Heuer

The Swiss luxury watchmaker signed de Minaur as a brand ambassador in August 2019. The Australian was a part of a campaign the company released in 2019 titled #DontCrackUnderPressure. 

Swisse Wellness

In 2019, de Minaur signed a contract with Australian multivitamin brand Swisse Wellness, becoming a brand ambassador for its vitamin, supplement and personal care products range.

FairMarkets

In January 2022, de Minaur signed a global sponsorship agreement with FairMarkets, an investment house which is part of GKG Holding. 

As per the deal, de Minaur sported the FairMarkets branding while participating in Grand Slams and other ATP events. He also participated in FairMarkets’ publicity events and raised awareness regarding the partnership among his fans and Instagram followers.