Alfa Romeo have signed a new partnership with Italian sparkling wine brand Ferrari Trento. The Trentino-based winery joins as an Official Partner of the Swiss Formula One team.
Founded in 1902 by Giulio Ferrari, the family-owned winery based in the Italian Alps will be providing Alfa Romeo with bottles of Trentodoc for their guests.
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Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, commented:
“Few things embody luxury, sophistication and pleasure of life more than the finest sparkling wine, and Ferrari Trento is the perfect brand to fit this spirit. Just like Alfa Romeo F1 Team ORLEN on the racetrack, Ferrari Trento aims for perfection in each of its bottles: there is no compromise on quality, no shortcuts to success – it’s hard work, commitment and passion that deliver results. We are delighted to have Ferrari Trento onboard with us for this season, and we hope to be celebrating a successful year together – with a toast of Trentodoc.”
Matteo Lunelli, President and CEO of Ferrari Trento, added:
“We are thrilled to start this new partnership with Alfa Romeo F1 Team ORLEN, a Swiss team with a long tradition, that carries the name of the iconic Italian brand, Alfa Romeo, which is recognized worldwide as a symbol of Italian style, design, elegance and performance.
“Ferrari Trento will bring a touch of Italian conviviality to a team that features the Italian flag on the back of the car’s spoiler. We are looking forward to sharing our Ferrari Trento sparkling wines, as well as our still wines from Tenute Lunelli, with all guests of the Team, throughout all their events across the season.”
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