Modere joins Swiss team as Official Partner
Swiss Formula One team Alfa Romeo have announced a new partnership with global live-clean lifestyle essentials brand, Modere as an Official Partner for the upcoming 2022 Formula One season.
The partnership will see Modere not only provide the team with their beauty and personal care products but also the Modere branding visible on the Alfa Romeo race car throughout the season.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, commented on the deal, stating,
“Modere is a company with a culture rooted in innovation – something that applies to Alfa Romeo F1 Team ORLEN as well. We are pleased to welcome a like-minded company to our family and we’re looking forward to their support during what promises to be an exciting season of racing.”
Asma Ishaq, Chief Executive Officer of Modere, added,
“This partnership is a natural fit for both companies. As well-recognized global brands, both Modere and Alfa Romeo F1 Team ORLEN take our social and environmental responsibilities seriously, and we share a commitment to supporting the optimal health and well-being of the sport’s competitors, something that is critical to their performance and results. We look forward to prominently sharing the Modere brand directly with racing fans around the world and supporting Alfa Romeo F1 Team ORLEN over the course of the 2022 season.”
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