Italian Formula One team Scuderia AlphaTauri have announced a new multi-year partnership with global oil and gas company PKN ORLEN. The multi-year deal will see PKN ORLEN join the team as a Principal Partner.
The partnership will see PKN ORLEN have its branding present on a host of team assets as well as the AlphaTauri race car, on the rear wing, and also on the driver apparel.
Prior to joining AlphaTauri as a Principal Partner, PKN ORLEN served as the Title Partner to Swiss F1 team Alfa Romeo.
Daniel Obajtek, CEO of PKN ORLEN, commented:
“ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieve our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.“
Franz Tost, Team Principal of Scuderia AlphaTauri, said:
“I’m pleased to be starting the 2023 season with such positive news for the team. ORLEN are one of the leading oil and gas companies in Central Europe and this partnership will allow them to further increase their brand awareness, through the global platforms we offer as a team. I’m looking forward to seeing their logo featured on our new car at the launch in New York City next month and also how this partnership progresses over the coming years.“
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