Alpine extend Yahoo partnership

Global media and technology firm Yahoo and French Formula One team Alpine have announced an extension of their partnership for a further three years. The extended strategic partnership will see Yahoo continue on as the team’s Technical Partner.

The extended partnership will see Alpine use Yahoo’s platform to build their own future vision of news, sports, entertainment, lifestyle, finance, media and communications tools. Additionally, the Yahoo logo will also be present on the chassis of the Alpine race car and also on various other team assets.

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Otmar Szafnauer, Team Principal, BWT Alpine F1 Team, commented, said:

“As a team we are always looking for synergies with brands as ambitious as our own. Yahoo clearly shares our passion for innovation and we are delighted to extend our relationship with such a premium company for three more years. Yahoo has proved itself to be an innovator and Formula 1 offers a significant opportunity to connect with new audiences and explore cutting edge developments in online media and communications. We are delighted to be able to partner with them to explore these new frontiers.“

Elizabeth Herbst-Brady, Global Head of Revenue and Client Solutions, Yahoo, commented:

“Our partnerships team in London, headed by Marko Johns, is building on their already successful relationship with Alpine and Renault through this extension of our deal together. We pride ourselves on being great partners at Yahoo and through global, mutually beneficial relationships like these we continue to bring the Yahoo brand to millions of new people who tune in to watch the fantastic racing in Formula 1 and help the Renault Group reach their audiences in creative ways through our global content and technology platforms.“

The partnership will also see Alpine’s parent company Renault Group gain access to Yahoo’s ad technology stack, which will enable them to reach out to wider audiences around the world.