Amazon Prime Video bags Wimbledon broadcast rights for Austria and Germany

Amazon’s multinational OTT platform Prime Video has acquired the exclusive broadcast rights for Wimbledon in Austria and Germany on a four-year deal starting from 2024 and set to run until 2027.

Amazon Prime takes over the Wimbledon broadcasting duties in the aforementioned regions from Sky Sports. 

Also read: ICC signs deal with Amazon

Paul Davies, Head of Broadcast, Production & Media Rights, All England Club, commented: 

“We are very excited to be entering a new four-year partnership with Prime Video for Wimbledon in Germany and Austria.  Prime Video has already demonstrated, including in tennis, how effectively they can deliver major sporting events in important global markets.  Wimbledon and Germany have a rich heritage and we are excited to see, with Prime’s impressive household penetration, allied with their ambitious on-site production plans, how The Championships can be elevated in what we consider to be one of our major European territories.“

Also read: UEFA signs multi-year partnership with Amazon

Alex Green, Managing Director, Prime Video Sport, Europe, said:

“Wimbledon is the oldest tournament in tennis and one of the most prestigious events in all of sport, with a long history of success for German players. We are proud to be able to deliver exclusive coverage of The Championships to all Prime members at no extra cost to their membership, in addition to exclusive coverage of the UEFA Champions League in Germany and our expanding slate of Original sports documentaries.“