Football News

BT splits UK broadcasting rights for UEFA Champions League with Amazon

US internet retailer and streaming giant Amazon has bought the UK broadcasting rights for the UEFA Champions League, splitting the rights with BT in a deal that is set to run from 2024 to 2027, hence securing its position as a major player in the live sports market. 

Amazon Prime Video has secured the rights to exclusively broadcast Tuesday night’s top-pick matches from the UCL. Each fixture will always feature an English team during the Group Stages and, in case they qualify, knockout matches up until the Semi-final stage will also be covered. BT has exclusive aired Champions League matches in the UK since 2015 after beating then-joint holders Sky and ITV with a £1.2bn bid.

Commenting on the deal, Alex Green, Managing Director, Prime Video Sport Europe, said:

“The addition of UEFA Champions League football is a truly momentous moment for Prime Video in the U.K.”

Paolo Pescatore, Analyst at PP Foresight, called the new deal unveiled on Friday “a win for all parties.” He explained: 

“While BT Sport loses exclusivity, it provides long-term certainty going into the joint venture with Discovery, providing fans with more games and for less money. 

“More players means fragmentation, but this should not be a huge issue. Amazon is now establishing itself as a key provider of sports in the U.K. as it continues to steadily beef up its programming. This will help drive Prime subscriptions and sales even further with more live sport through the year.”

Bhavya Das

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

Recent Posts

UFC partners with Drip Water

Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…

6 hours ago

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

18 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

18 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

1 day ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

1 day ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

1 day ago