Former Spanish World Cup winner Andrés Iniesta has announced a new partnership with international sports betting company MelBet with the former Spanish footballer joining as the Brand Ambassador. Iniesta will promote the values of ‘Passion, Hunger for Victory, Reliability, Drive, Dynamism, Leadership, Brilliance and Sincerity’ through the partnership with MelBet through a campaign called ‘The Greatest 8’ and will also promote and be the face of various social media giveaways and activities.
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A MelBet spokesperson said,
“We are grateful to Andrés Iniesta for his trust and are delighted that he has joined the community of our brand’s ambassadors. Together, we’ll be able to implement many spectacular events and important social initiatives aimed at promoting football and the principles of fair play.”
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