Apple announces historic MLB partnership

Apple set to offer ‘Friday Night Baseball’.

Apple has signed a partnership with Major League Baseball (MLB), which will see it launch ‘Friday Night Baseball’.
Friday Night Baseball will be a weekly double-header of live pre-game and post-game shows that will be available to fans across only on Apple TV+, once the MLB season begins.
The deal will also allow US fans to enjoy MLB Big Innings — a live show with the highlights and look-ins which will air on weeknights during the season. Additionally, fans in the US and Canada will also gain access to new 24/7 livestream with MLB game replays, news, analyses, highlights, classic games, and more, as well as a full complement of on-demand programming, including highlights and MLB-themed original content.

Peter Stern, Apple’s vice president of Services, commented:
“Just like all baseball fans, we can’t wait for the season to open.
“Baseball has a special place in the heart of so many Apple customers — not just in the United States, but in many countries around the world. We’re proud to make Apple TV+ the home for great baseball moments throughout the season.”

Noah Garden, MLB’s Chief Revenue Officer, added:
“Apple is the ideal partner to bring ‘Friday Night Baseball’ to fans around the world.
“Following milestones like the launch of At Bat on day one of the App Store in 2008 to the integration of Apple technology in ballparks across the country, this robust new game package is the perfect next collaboration in our long history of offering quality and innovative content to our fans. With national availability and international reach, MLB on Apple TV+ offers an exciting new platform to fans that allows a wider audience to connect with the game.”

‘Friday Night Baseball’ on Apple TV+ will be available in these regions: the USA, the UK, Brazil, Australia, Japan, Mexico, South Korea and Puerto Rico. Apple has also announced that the programme will expand to more regions later on.
The new collaboration grows on Apple’s long-standing partnership with MLB, which dates back to 2008.