Argentine Football Association (AFA) teams up with Ant International for Asia-focused partnership

The Argentine Football Association (AFA) has announced a partnership with Ant International, a global provider of payment, digitisation, and fintech solutions to merchants and financial institutions.

Ant International has thus become an Official Sponsor of the Argentina men’s national football team in the Asia region, barring the Middle East, having acquired marketing rights for both the players of La Albiceleste and the AFA.

The partnership will see Ant International gain marketing rights and work on campaigns and activations through its brands Alipay+, Antom, Bettr, and WorldFirst, which will feature players from the Argentine national team.

Claudio Fabian Tapia, President of the AFA, commented:

“Football is the ultimate universal language. It serves as a powerful bridge that transcends borders and connects the entire world. Through this partnership, we are excited to bring that connection to an even wider audience in Asia.”

Leandro Petersen, Chief Commercial and Marketing Officer of the AFA, said:

“This partnership is a commitment to long-term success and a strategic union of two global leaders. By joining forces, we aim to deepen our presence in Asia and achieve new heights in both sports and fin-tech.”

Peng Yang, Chief Executive Officer of Ant International, added:

“We are incredibly proud to support the Argentine national team, a beacon of excellence, teamwork, and global inspiration. Sports and tech are two critical bonds for communities and markets that break barriers and connect people. Together we will bring more extensive and enriched football experience and community impact through our Asia fintech and digital services network.”