Arsenal extend Cadbury deal

Arsenal have announced that they are extending their partnership with Cadbury, who will be continuing on as the team’s Official Snacking Partner. 

The partnership which started in August 2020, will continue with Cadbury featuring in Arsenal’s 2023/24 matchday programmes as they provide resources on deaf awareness and BSL education. The agreement will also be extended to the Arsenal women’s team and Cadbury will be supporting Arsenal’s initiatives as they provide grassroot female coaches to work and develop their skills. 

As part of the extension agreement, Cadbury will also be launching their biggest-ever ticket giveaway when the new season kicks off, as fans will stand a chance to win thousands of prizes weekly, which will include hospitality experiences, match tickets and cash prizes. 

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Juliet Slot, Chief Commercial Officer, Arsenal, commented,

“We’re excited to extend our partnership with Cadbury and the Mondelez International family as we continue to use our shared values to drive greater inclusion within our community. Building on our BSL integration, we’re delighted that Cadbury will provide resources on deaf awareness and BSL education in our 2023/24 matchday programmes. We have a proud history of diversity and inclusivity at Arsenal and are committed to helping more of our supporters connect with our club.

‘We’re also thrilled to see this partnership expand to include our women’s first team. Working with Cadbury, we’ll continue to support and champion the sustainable growth of women’s football. Having been pioneers in the women’s game since 1987, we’re excited to drive forward and build on the progress we’re all making, together.”

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Nick Rogers, Sponsorship Lead, Northern Europe and Mondelez International, said,

“Cadbury are dedicated to displaying generosity and fostering inclusivity in the game, and we are proud to have incorporated British Sign Language into the partnership announcement, emphasising the importance of including everyone in the conversation. As we approach our 200th birthday, our commitment to supporting communities & fans has never been stronger. Over the past three years, we’ve made a significant impact already, and we’re only just getting started.”