Arsenal FC extend L’Oréal Paris agreement

Arsenal Football Club have extended their partnership with French cosmetics giant L’Oréal Paris, with the two having worked on a short-term activation earlier this year.

L’Oréal Paris has thus become an Official Partner of the North London outfit. The partnership will continue showcasing L’Oréal Paris’ haircare brand Elvive and men’s grooming brand Men Expert, with other product releases arriving next year.

Juliet Slot, Chief Commercial Officer, Arsenal Football Club, added:

“We’re pleased to bring L’Oréal Paris on board in a longer-term agreement following our successful campaign together earlier this year. Shared values of innovation and a relentless focus on excellence and progress have underpinned our work together to date and will continue to guide us as we move forward in this new chapter.“

Amélie Fortier-Cyr, General Manager, L’Oréal Paris UK&I, stated:

“What made our initial partnership so impactful was the strong affinity it created between our brand, the players and supporters. The engagement it inspired stands as a true testament to how our values of performance, innovation and empowerment resonate with the Arsenal community. We look forward to building on this momentum and creating even more meaningful connections together.“