Arsenal FC announce Google Pixel partnership

Arsenal Football Club have roped in Google Pixel as their Official Mobile Partner following a long-term agreement. The partnership will see fans of the London-based English professional football club be able to access exclusive content and also have their experience amplified at both the Emirates Stadium (Arsenal men’s team home ground) and Meadow Park (Arsenal women’s team home ground).

The first year of the deal will see Arsenal FC and Google Pixel work together to “deliver exclusive pitchside access at home from the Premier League and Women’s Super League games”. One of the goals of the partnership is to involve more girls into the sport. 

The two parties will also work on the “Pitchside, Presented by Pixel” content series, which will give fans exclusive content from the sidelines, all of which will be shot on Pixel phones.

Arsenal FC will also support Pixel FC, which is a Google project dedicated to the content creators operating in the women’s football space. 

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Juliet Slot, Chief Commercial Officer at Arsenal FC, commented:

“Our priority is to put our supporters at the heart of everything we do and we’re extremely pleased to announce this exciting partnership with Google Pixel that will help us achieve this. This is a first for us and will bring supporters much closer to the action through high-quality content. This latest partnership is one of the many ways we are enhancing the club’s presence and transforming the game for football supporters everywhere. I’m particularly proud that it will help to make the game more accessible and boost the visibility of women’s football on the global stage.“

Eileen Mannion, Vice President Marketing at Google UK, added:

“We are thrilled to partner with Arsenal Football Club. As their Official Mobile Phone partner, Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love, by helping them capture all the emotions of football. We will also work with Arsenal Football Club to help close the visibility gap for the women’s game, delivering on our commitment to making football more accessible and equitable for all fans.“

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