Arsenal FC and Paramount+ sign new partnership

Arsenal Football Club have announced an Official Partnership agreement with American streaming service Paramount+.

The partnership will aim to “celebrate” Paramount+ content with Arsenal players, club legends, and supporters. The club will also work with the streaming service on several social media campaigns, having kicked off the partnership with a co-branded content piece titled For the Love of the Team, narrated by Gunners legend Thierry Henry.

Additionally, Paramount+ will enjoy prominent branding presence at the Emirates Stadium during the home games of both the men’s and women’s first teams of the North London club, featured across the big screens, matchday programme features, and multiple stadium experiences and activations.

Juliet Slot, Chief Commercial Officer at Arsenal FC, commented:

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies.”

Marco Nobili, Executive Vice President and International General Manager of Paramount+, added:

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion. With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters. This partnership brings the drama, comedy, and unforgettable moments of both worlds to life – on the pitch and beyond.”