Arsenal and Paramount+ sign new partnership

Premier League giants Arsenal have announced a new partnership with American subscription video streaming service, Paramount+. The deal will see Paramount+ join as an Official Partner of the North London football club and both will work together to create ‘bespoke co-branded content’ to launch the partnership. Both will also collaborate on various other social media campaigns with Paramount+ set to have branding presence at the Emirates Stadium during the Arsenal men’s and women’s team’s games across the  big screens, matchday programme features and other stadium experiences and activations.

Juliet Slot, Chief Commercial Officer at Arsenal, commented,

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies.”

Marco Nobili, Executive Vice President and International General Manager of Paramount+, added,

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion. With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters. This partnership brings the drama, comedy, and unforgettable moments of both worlds to life – on the pitch and beyond.”

*quotes source: www.arsenal.com