Arsenal joins forces with WhatsApp and Facebook

Premier League giants Arsenal have announced a new global partnership with Meta’s brands WhatsApp and Facebook. The partnership will see Arsenal fans around the world have access to digital experiences and exclusive opportunities to get closer to the club. Facebook, WhatsApp will also work with Arsenal on activations at the Emirates stadium and stand a chance to attend Arsenal games through the Arsenal Facebook communities. 

Juliet Slot, Chief Commercial Officer at Arsenal, commented,

“Being an Arsenal supporter is about shared moments, connection and a sense of belonging in our community. Our partnership with Meta builds on how our supporters already come together, wherever they are in the world, and will create more ways to feel closer and more connected to our club. As we continue to compete to win major trophies, partnerships like this play an important role in supporting that ambition and strengthening our connection with supporters.”

Vivian Odior, Head of Marketing, Family of Apps, added,

“We know that being an Arsenal supporter doesn’t start at kick-off and end at the final whistle. WhatsApp and Facebook are where that year-round passion lives – the transfer speculation, the tactical debates, the shared memories and hopes for next season. Whether in a private WhatsApp group chat or echoed across Facebook’s global groups, we’re proud to bring Gooners even closer to the club they love.” 

*quotation source – www.arsenal.com